FOR HORSE PEOPLE • ABOUT HORSE PEOPLE
SIDELINES SEPTEMBER 2012 75
Sidelights
SmartPak Launches New
Mobile Website
Now Everyone Can Have a Tack Store
Right in Their Pocket!
You’re at a horse show and your
horse rips his blanket. What do you
do? Simple - reach for the SmartPak
tack shop in your pocket! SmartPak,
the country’s largest equestrian
retailer, has launchedanew, improved
mobile website that allows quick,
easy access to all SmartPak products
including saddles, helmets and, of
course, supplements. Everyone now
has instant access to all SmartPak
products anywhere, anytime.
“Our customers asked and we
answered,” said Kent Phillips,
SmartPak’s Senior Director
of E-Commerce. “Using new
information architecture, we tore
down our original website and
optimized it from the ground up. We
invite everyone to give it a try and you don’t even need to download
an app!”
Benchmark testing has shown SmartPak’s mobile site to be
signifcantly faster than those of other equine retailers. It is very easy
to use and customer feedback has been extremely positive. There are
over 73,000 product reviews available and it is instantly accessible
from any Smartphone through SmartPak’s main website at www.
SmartPak.com.
“This improved mobile site is the latest in a line of features that has
helped make SmartPak the industry’s number one choice,” Phillips
said. “Features like free shipping, free returns, our 100% happiness
guarantee, one day embroidery, our around-the-clock expert help,
and, needless to say, our SmartPaks, have established SmartPak as
the industry leader. Now everyone has instant access to any of our
products - whether you need to reorder fy spray, replace a broken
halter or order new tall boots, you can get them instantly from the
barn aisle, show grounds, or even from the back of your horse!”
About SmartPak
Founded in 1999, SmartPak is the country’s largest online and
catalog retailer serving the needs of the active and engaged horse
owner. The patented SmartPak™ supplement feeding system has
simplifed the process of feeding horse supplements and medications,
making it easier for thousands of riders to keep their horses healthier
by ensuring their supplements are being fed correctly.
SmartPak’s diverse and expansive product offering includes
its own line of supplements, tack and horse blankets as well
as an extensive selection of leading brands of equine health,
apparel, tack and equipment. For more information on the
SmartPak mobile website, and all SmartPak products, visit
www.SmartPak.com.