30 SIDELINES JULY 2013
FOR HORSE PEOPLE • ABOUT HORSE PEOPLE
Riding while exposed to the elements, especially the sun, is
part of the sport. That doesn’t mean riders have to feel the heat,
however, thanks to the fashion-forward company Equi In Style.
The company, founded in 2010, recently added a “youth” line,
keeping short stirrup, pony and juniors riders cool, stylish and
protected from the sun while riding. Equi In Style (EIS) was
founded to provide the equestrian world with a state-of-the-art
performance garment combining the highest level of technology
with attractive styling, comfort and practicality. The fabric
combines the highest level of ultraviolet protection (equivalent
to SPF 50), with an innovative “ice fll” technology. The ice fll
technology and moisture wicking capabilities of this fabric allows
the body to maintain an even temperature range through a wide
variety of conditions. Although known as the “Cool Shirt” the
EIS garment lends itself to layering in cool weather and feels
great underneath any type of outerwear. The built in elasticity
also makes it a true sports performance shirt.Founder and CEO
of Equi In Style, Jackie Eckert, had a vision for her company’s
product that includes vibrant colors, fashion forward styling and
unrivaled solar protection. “Younger equestrians started wearing
our shirts because of the comfort and color, not realizing the great
protection they were getting from the sun. Because the extra
small size was a little large on some of our younger riders, we had
many requests from our customers for a youth shirt, and we are
pleased to announce that we now manufacture all of our colors in
the smaller size. ”EIS continues to add to its line of performance
wear with a much requested men’s shirt with the same technology
enhancements and comfort styling as our women’s clothing. The
hallmark of EIS is the great customer service and individualized
treatment each and every customer receives, whether you order
one shirt or 100 shirts. Besides top-notch quality control, the one
thing Jackie insisted on when she started Equi In Style was that
all her products be manufactured in the United States. She is
rightfully proud that all of her shirts bear the label “Made in the
USA. ”For more information visit www.equiinstyle.com
All photos by Equi In Style
Equi In Style now offers youth sizes.
Cool Shirts for Cool Riders
e
Fashion
The “Cool Shirt”
The shirts are offered in
a variety of colors.