[WINNIPEG, Manitoba] – East-Man Feeds has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy.     This partnership provides East-Man Feeds a wide range of partner benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns through Alltech’s LIFEFORCERange, giving their customers throughout Western Canada the opportunity to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.