FOR HORSE PEOPLE • ABOUT HORSE PEOPLE
SIDELINES AUGUST 2013 87
Gersemi polo shirts and breeches can be worn at the barn and
around town as well.
Photo courtesy of Gersemi
pieces in the collections.”
Jan says the brand is also unique in that it is known for its
garments showcasing extensive detail that is not usually found
in equestrian apparel.
“Standard for Gersemi is the higher end fabrics and attention
paid to what other brands may see as extras - from interior cell
phone pockets, to velvet trim on inside seams, soft pocket lining
and luxurious linings,” said Maricela Alexandersson. Maricela
doubles as Jan’s wife and a Gersemi designer. She has been
designing for the brand since 2011. Maricela works hard to
create apparel that offers trendy looks without forfeiting comfort
or usability by utilizing fabrics that offer flexibility, breathability
and suitability for the various seasons.
“We aim to change the way people look at specialty apparel
when it comes to riding clothes,” said Maricela. “We want the
consumer to wear our clothes not only at the barn, but make
our clothes fashionable enough to be able to wear them around
town.”
The brand is also all-inclusive and draws in a wide variety of
customers. “I would say Gersemi goes for all English riders,”
said Jan. “We even have western riders that use our brand.”
Gersemi may be a relatively new name to the equestrian
industry, but its foundation offers a promising future for this
fashion forward company.
For more information about Gersemi, or to browse its
collections, visit Gersemi.se.
