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Thursday, December 22 2016 / Published in General

Equestrian Millennials — Pablo Jimenez Godoy and Arturo Ferrando Collaborate on a New App Called Staller

 

Pablo Jimenez Godoy, left, and Arturo Ferrando created the app Staller, which enables the equestrians rent stalls, just as Airbnb helps people rent vacation destinations.

By Britney Anderson

There’s something special about family working together, whether it’s in business or in the barn. Pablo Jimenez Godoy and Arturo Ferrando and their families are doing both, joining forces in a new business venture called Staller. The new downloadable application promises to revolutionize the way owners and trainers find and rent stalls for their horses, and it’s run almost entirely by the Ferrando and Godoy families.

Like Airbnb, Staller allows users to browse through photos and compare the offerings at each of the facilities. Users can search by price point, number of stalls, availability and location and can book online with a credit card. As part of the rental, Staller also provides insurance for both the tenant and proprietor, and the new sharing economy is translated in English, Spanish, French and Italian.

Pablo Jimenez Godoy

Longtime Connections

“Our families actually met many, many years ago in Venezuela,” said Arturo. “I was just a little boy and Pablo was almost a baby. They became friends, and that’s how Pablo and I met originally.” Both the families were involved in horses and their friendship and future in business seemed predestined.

“My family has been riding horses for basically all my life,” Pablo said. “There hasn’t been a moment when we haven’t had horses. So since I was little, I rode.”

“I started riding when I was 6 years old,” said Arturo. “I used to play tennis before, and on my way home I always spotted the horses in the club. After a few months, my mother decided to take me there to ride my first horse and see if I liked it. Since then, it has become a passion for me, and my whole life I have been surrounded by them.” He began competing in jumpers at 9 years old. “After I started, my entire family started to ride as well — my mother and my sister.”

Pablo and the Godoy family moved to France when Pablo was 8 years old. But when Arturo was 21 and needed a place to go where he could continue his riding career and educational pursuits outside of Venezuela, moving to France became his best option.

“When I was in France, I stayed with the Godoy family for about six months while I was getting set in the country,” said Arturo. “The last time I had seen Pablo, I think he was 4 years old, so France was where we really formed a strong relationship.” Though both Pablo and Arturo studied in France, their paths diverged for several years.

Pablo’s Entrepreneurial Spirit

Starting his own company was something that Pablo always knew he wanted to do. He founded his first startup company, a biometric payment solution provider, while earning his bachelor’s and master’s degrees in business and finance at Ecole Superieure du Commerce Exterieurin Paris. “My father is an entrepreneur,” he said. “He has his own business, which he built. My mother also has her own business. I was going to New York a lot, first as a broker dealer in Wall Street, then I did investment banking and that’s where I got the opportunity to start the biometric payments technology project.”

And that proved to be the beginning of Pablo’s successful career. “I was feeling that I couldn’t go into a big structure where I would not be valued for the work I was doing,” he said. Pablo found that he enjoyed working in technology, and in 2014, he launched WeKanCode (wekancode.com), which provides a group of high-quality engineers who create apps and other software for startups at an affordable price.

Arturo Ferrando

Arturo’s Love For Technology

After he moved to France, Arturo continued to ride while he pursued his bachelor’s degree in business administration studies at the Paris School of Business. He moved back to Venezuela after graduating, where he put his riding on hold to launch his career. “We have a family business there in Venezuela, where we design and develop boats. It started getting me interested in the whole design process,” Arturo said.

“I kind of like to take products and create new things around them, because of that experience working with my family’s boat company. And I was always passionate about technology, ever since I was little. I fell in love with apps when I bought my first iPhone: It was something that I enjoyed very much, just downloading apps and reviewing them mentally. I was very, very interested in how everything in technology works.”

Pablo and Arturo hadn’t seen each other for years when they met again in New York by coincidence in 2015. “We went to a bar to catch up, and he told me that he was working on a new startup,” remembered Arturo. “We started brainstorming about ideas. This gave us the opportunity to talk a little bit more about the things we wanted to do with technology, and how we could develop great options and applications that could help people in their daily lives.”

Developing Staller

During last year’s show season in Wellington, Pablo and Arturo began talking about other projects. A chance conversation with a realtor made them realize that stalls and barns are still rented out in a very old-fashioned, oftentimes inconvenient and frustrating way. Even Pablo’s aunt, who owns a barn in Wellington and is a partner in Staller, had to lease stalls to a broker, who in turn would lease them to clients. “We knew riders who wanted to come to the Winter Equestrian Festival but they didn’t want to commit to renting a stall for the entire season,” explained Pablo. “Thousands of horses from around the world come to Wellington for the 12 weeks of competitions and they need stalls. We have dressage, show jumping, polo and racing in South Florida, and Staller will give the renter options.”

“We couldn’t find a single company that had any way to make the process of finding and renting stalls easier,” said Arturo. “We saw old-fashioned webpages. You couldn’t pay online, you weren’t able to really look at the barn, and you didn’t have a lot of visibility in general. So we started thinking about how we could improve this business with technology.”

Pablo and Arturo were very familiar with the sharing economy and the success of Airbnb, which makes it easy for people to rent apartments worldwide. “We started thinking about doing the same thing, only for the horses,” Arturo said. “And that’s how Staller was born.”

As part of the rental, Staller provides insurance for both the tenant and proprietor, and the new sharing economy is translated in English, Spanish, French and Italian.

A Family Affair

The engineering power of WeKanCode at their fingertips coupled with their experience with horses were all Pablo and Arturo needed to make Staller a reality. That’s where their families, who were part of the equestrian community in Wellington, came in. Arturo’s mother is a veteran in the jumper ring and his sister Patricia is a dressage rider.

“They are helping us overall with Staller,” said Arturo, “which is something very interesting because we get along very well. Being able to work in the same business, and around the same shared passion, is something incredible that we enjoy together. We have many, many years of combined experience with horses. For example, I know a lot of things about the jumpers, and Patricia knows a lot about the dressage, so as a team we have better combined experience and we’re making things work in a very good way.”

For more information, visit Stallerapp.com

 

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Tagged under: staller, staller app

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Marie Meyers has been around the world because of Marie Meyers has been around the world because of dressage, but it’s her farm in Moorpark, California, that has captured her heart. The farm and the business that thrives there represent Marie’s lifelong journey—a journey made up of good friends, spectacular horses and relationships made to last.

Marie was raised in Southern California, and spent her childhood playing just about every sport under the sun, but she didn’t discover riding until she was 14 years old. “I loved animals so much, so I started taking lessons. I did jumping at first, but I was very bad at that, for sure!” Marie laughed.

After some time, Marie moved on to take lessons at Foxfield Riding Academy and began riding dressage. “I fell into dressage by accident,” Marie said, “At the beginning, I thought it was extremely boring, but then I got hooked. By the time I graduated from high school, I had plans to travel to England to work for Franz Rochowansky, a former head of the Spanish Riding School.”

In 1988, Marie’s hard work paid off, and the pair was selected as alternates for the 1988 Summer Olympic Games. “They didn’t take the alternates that year, so we didn’t go to Seoul, but the experience, the training and the European Tour afterwards set me up for the 1990 World Equestrian Games in Stockholm, Sweden,” Marie said.

In addition to having success representing her country, Marie was busy with her life—marriage, a business, teaching lessons and clinics. 

Learn more about Marie in this month's edition of Sidelines Magazine. Click the link in our bio for more 🦄

📸Photos by Lindsey Long Equine Photography, www.lindseylong.com

#dressage #equestrian #horse #horses #horsesofinstagram #dressagehorse #equestrianlife #showjumping #horseriding #equine #pony #pferd #instahorse #dressur #horselove #eventing #equestrianstyle #cheval #dressagerider #horselife #horselover #pferde #love #riding #jumping #pferdeliebe #horseofinstagram #horsebackriding #paard #dressurpferd
We are starting a ‼️new series‼️ here on o We are starting a ‼️new series‼️ here on our socials where we share some of the lovely stallions, and their breeders featured in each month's magazine. Our first feature on this #STUDSunday is...

 ✨ALVESTA OWAIN✨
Thistledown Arctic Lore x Alvesta Fairy Lustre
13.1hh, Welsh section B
Stud Fee $750 (plus collection)
AI only and EVA negative
Fairfield, VA

Contact Cheryl Maye at (703) 431-9096 for more information
https://www.mayeshowponies.com/more-info/stallions

You can find ALL of the stallions featured towards the back of the magazine in the equestrian gallery. Keep a look out EVERY Sunday for a new handsome STUD muffin🧁 and don't forget to subscribe to get your very own edition of Sidelines Magazine, the magazine for horse people, about horse people 🦄

📸  SAS Equestrian
‼️ROB JACOBS COLUMN‼️ The purpose of this ‼️ROB JACOBS COLUMN‼️

The purpose of this month’s column is to help the young equestrians of our sport develop and maintain healthy friendships within the industry. Cultivating healthy relationships with other members within the industry is not as easy as one may think. As a young equestrian, it may be difficult navigating friendships at the barn and at horse shows. Typically, kids have friendships within the barn they ride at but also friendships with others from different barns in their area. 

Initially, it may seem as though making other friends in the sport would be easy and ideal; after all, there is the common interest of horses. However, because of the natural therapeutic benefits of horses, the sport has a history of attracting all types of people, with a wide range of personalities. This can be both an advantage and a drawback. We are now in an era that acknowledges the growing need to discuss and manage one’s mental health. 

One thing I have learned is that we are likely to notice mental health challenges at an age younger than most people may think. Some of the friendship dynamics I have observed over the years have caused me to pause and really think about the future of our sport. Without looking for a source to blame for the cause of this, i.e. social media, parents, school, teachers, etc., I think if all adults involved worked to encourage, affirm, love, and respect our youth, the likelihood of them developing authentic friendships with their peers may increase.

Both humans and horses were designed to have connected relationships. These relationships allow a greater sense of security when one experiences challenges in life. Cultivating the quality and authenticity of these relationships requires intentional work. 

Thank you Rob for providing your helpful insight on developing healthy relationships. Check out his tips in his column you can find in the link in our bio.
Never miss a story by subscribing to Sidelines Magazine🦄 

Photo by Blenheim Equisports

#horse #horses #horsesofinstagram #equestrian #horseriding #equine #hunterjumper #equestrianlife #horselove #dressage #sidelinesmagzine
Don't get caught without your green on today!🍀🍀
 
In today's featured article, we have Jessica Howington, who is dressed for the occasion in her green shirt! Jessica is the Owner/Rider at CrownView Dressage, a Realtor with Showcase Properties of Central Florida, and a Nurse Practitioner! Jessica has been involved with horses since she was a little girl. Everything from bareback to eventing she tried until she found her love for dressage.

Today, she and her family own CrownView Dressage, a 157-acre training, boarding, and breeding facility in Ocala, Florida. Jessica started training and teaching but felt as if her life was still missing something. Until Jessica focused on horses full-time, she didn’t realize how important the healthcare field was to her life. Jessica missed seeing patients and being in the medical field. Jessica is now back to working again as a nurse practitioner while also focusing on training her five competition horses, including her Grand Prix mare Cavalia. 

Jessica feels lucky 🍀 to have two amazing parents who have supported her in all of her endeavors and instilled the importance of work ethic, morals, dedication, and sacrifice. 

You can read all about Jessica and how she's finding fulfillment in her busy lifestyle in this month's edition of Sidelines Magazine! Click the link in our bio for more 

✳️Tag us in your “lucky” photos for a chance to be featured on our story! Happy st. Patrick’s day everyone!🍀🍀

📸Photos by Melissa Fuller, msfullerphotography.com 

#stpatricksday #irish #stpattysday #green #ireland #luckoftheirish #stpaddysday #shamrock #happystpatricksday #lucky #saintpatricksday #leprechaun #stpatricks #stpatrick #kissmeimirish #clover #paddysday #march #potofgold #stpattys #love #beer #guinness #shopsmall #handmade #stpatricksdaydecor #stpatricksdayoutfit #fourleafclover #stpatricksdayparade #luckycharms
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