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Monday, July 27 2015 / Published in Sidelines Feature

Noel Asmar: Passionate by Design

By Taylor Renner

The new Firenze Backpack in white. Made of genuine Italian leather, this bag is specifically designed to fit your helmet, accessories and other barn needs (also available in black, chocolate and navy with gold notions).

The new Firenze Backpack in white. Made of genuine Italian leather, this bag is specifically designed to fit your helmet, accessories and other barn needs (also available in black, chocolate and navy with gold notions).

Growing up, Noel Asmar always had a love for all things horses and equestrian. As a child, she dreamed of owning her own horse and would even blow kisses to horses in the fields as she drove by.

Noel started her career in fashion, designing apparel for elite spas and resorts. Continuing on with her childhood passion for horses and riding as an adult, she built her own barn at her home in Vancouver, British Columbia, Canada, for her two horses, Jake and Duchess. Having her horses at home meant spending more time with them and in the saddle, which inspired her to begin designing her own equestrian apparel.

“As a rider in Vancouver, we have to deal with a lot of rain,” said Noel. “I was looking for a stylish rain jacket that I could use at the barn and beyond, but found nothing suitable on the market. The experience pushed me to design pieces for myself that weren’t on the market in the tack stores. Once I started designing equestrian apparel for myself, I knew there was still a place in the market for premium, quality-fitting equestrian apparel. We officially launched Asmar Equestrian in January 2011.”

Asmar Equestrian provides apparel for riders and non-riders alike with functional and clever pieces that transition effortlessly in and out of the ring. The collection offers a wide selection of technical pieces with sun protection and performance fabrics, breeches, show apparel and outerwear as well as an accessories collection and a growing Italian leather handbag line.

“We’re a purpose-driven design company,” said Noel. “Every piece is cleverly created to fulfill a variety of requirements from the wearer. We’re inspired to design apparel that makes living life’s moments easier and more stylish including classic tailoring with innovative details that help to elevate our traditional sport and appeal to a greater audience.”

The All Weather Rider Jacket in punch

The All Weather Rider Jacket in punch

The All Weather Rider Jacket, one of the first equestrian apparel products Noel designed, continues to be a best seller throughout the collection every season. This innovative full-length jacket is designed to protect the rider and saddle from all weather conditions with a front and back skirt that unveil to fit over the saddle.

Asmar Equestrian also supports a large number of riders in many disciplines, including junior teams and Olympic-level competitors worldwide. Currently Asmar Equestrian sponsors dressage riders Adrienne Lyle, Karen Pavicic, Courtenay Fraser and Ashley Moore; show jumpers Laura Jane Tidball and Joie Gatlin; and eventers Stephanie Rhodes Bosch and Mia Farley.

“Our brand’s design philosophy is to promote the versatility of our apparel by showcasing it in and out of the ring,” said Noel. “Having sponsored riders demonstrate the functionality of our apparel worldwide is very beneficial.”

Equestrian fashion is ever-changing and constantly evolving, just as the sport is.

“This season, a preppy array of colors have set the tone for a fresh palette including punch pink, bright yellow, nautical navy stripes and more, that creates a playful tone out at the barn and in the show ring — hard to miss a rider in Asmar this spring and summer!” said Noel.

For the upcoming fall and winter season, Noel predicted, “Equestrian is synonymous for the use of leather with our saddles, boots, tack and more, so don’t be surprised to see more leather this fall!”

In the future, Asmar Equestrian plans to expand its lifestyle collections to offer a wider selection of fashions that function for the barn and for life beyond the saddle while still appealing to a range of clients including non-riders.

“With a growing collection that reaches from warm-up apparel to show apparel to lifestyle pieces and back again, we have something for everyone!” Noel said.

For more information on Asmar Equestrian visit www.asmarequestrian.com.

CEO and designer of Asmar Equestrian, Noel Asmar, with her Friesian, Jake

CEO and designer of Asmar Equestrian, Noel Asmar, with her Friesian, Jake

About the writer: Taylor Renner is a 2015 graduate of the University of Georgia with a B.S.A. in agricultural communication and a minor in animal science. She’s ridden and shown in the hunter/jumper and equitation disciplines for 12 years and is an avid photographer and writing enthusiast. She hopes to combine her love of horses and journalism into a lifelong career within the equine publishing industry.

 

Photos courtesy of Noel Asmar

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Tagged under: apparel, asmar equestrian, equestrian apparel, Equestrian Fashion, fashion, noel asmar

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A column from Liz Halliday-Sharp herself The spor A column from Liz Halliday-Sharp herself 
The sport of eventing is a demanding and mentally challenging discipline that requires a combination of physical and mental fortitude from both the rider and horse. While having a coach can be incredibly beneficial, self-coaching can also play a crucial role in a rider’s success.

I think that given the opportunity, most riders would like to be coached every day. The reality of life in the horse world, however, is that the majority of us need to absorb as much from the lessons we have on a limited basis and then practice those skills at home to improve.

When I am riding, I try to have a plan for the horses each day and focus on what I’m looking to achieve. It’s important to be aware of the steady improvements rather than trying to solve everything all at once. This is especially important when teaching horses new movements or exercises that they might struggle with, and we need to give them time to learn and understand what we are asking for.

I have a couple of quotes that I use regularly when I’m teaching, and these are mottos that I hold myself to in my daily work as well.

The first is, “If you do what you have always done, you will get what you have always gotten.” This is a quote that was said to me many years ago when I was still motor racing and I keep it in the back of my mind each day. It’s easy to get stuck doing the same thing every day with your horse and bad habits are hard to break, from both riders and horses!

This leads me to my next quote, which is, “If what you are doing isn’t working, try something else.” It really is as simple as that! Many riders I see keep asking a horse to do something the same way over and over with an ongoing negative response and they wonder why things don’t get better. In these circumstances, I recommend that the rider change something, even if it’s wrong.

Read the full article by clicking the link in our bio! Don’t forget to keep your eye out for our April subscription!
📸Photo by Alex Banks Photography
The✨April issue✨ of Sidelines Magazine is here The✨April issue✨ of Sidelines Magazine is here and we are so excited to feature three-day eventer Liz Halliday on the cover! Big thanks to photographer Melissa Fuller for the beautiful photo of Liz and Cooley Nutcracker- Liz Halliday-Sharp - HS Eventing. Liz and her horses have taken the eventing world by storm - and find out how Liz is at the top of the sport as a female eventer! As the horse world gears up for the Land Rover Kentucky Three-Day Event 2023, it's the perfect time to enjoy our eventing issue!! We also feature eventer and woman entrepreneur Frankie Thieriot Stutes, who is not only an eventer, but also runs Athletux and FRANKIE CAMERON handbags and accessories. And don't miss our eventing story on Robert "Bobby" Costello, who will be leading the US Eventing team to the 2024 Paris Olympics- and US Equestrian has named Bobby the eventing technical advisor/chef d'equipe!! Liz, Frankie and Bobby all have GREAT stories - don't miss any of them and don't forget to get your tickets for the Land Rover Kentucky Three-Day event! We are also excited to introduce you to hunter-jumper rider Casey Lorusso Smith, who is not only a talented rider but also a psychotherapist and incorporates horses into her career. If you are up for adventure, then read the story on dressage rider Priscilla Baldwin who certainly doesn't let any grass grow under her feet! We also head to the west coast to catch up with hunter-jumper trainer Jim Hagman of Elvenstar Farm, we feature beautiful art by equestrian artist Tammy Tappan, and we get to know Miranda Jones and her family. Miranda is not only an attorney who spends a lot of time in the courthouse, but she's a rider and spends lots of time riding, and is joined by her daughters also! We are excited to feature Stephanie Lightner in our Unbridled column, and don't miss our columnists George Williams, Robert R.L. Jacobs and Margie Sugarman! It's a great issue - and you can read it online, but don't forget to go to the website and order a subscription and get every issue delivered to your mailbox!! Enjoy this issue and enjoy the ride: Link in bio!!
It's finally Spring🌷🌻☀️! Get your barn s It's finally Spring🌷🌻☀️! Get your barn set up with a Pyranha SprayMaster Misting System. 
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Marie Meyers has been around the world because of Marie Meyers has been around the world because of dressage, but it’s her farm in Moorpark, California, that has captured her heart. The farm and the business that thrives there represent Marie’s lifelong journey—a journey made up of good friends, spectacular horses and relationships made to last.

Marie was raised in Southern California, and spent her childhood playing just about every sport under the sun, but she didn’t discover riding until she was 14 years old. “I loved animals so much, so I started taking lessons. I did jumping at first, but I was very bad at that, for sure!” Marie laughed.

After some time, Marie moved on to take lessons at Foxfield Riding Academy and began riding dressage. “I fell into dressage by accident,” Marie said, “At the beginning, I thought it was extremely boring, but then I got hooked. By the time I graduated from high school, I had plans to travel to England to work for Franz Rochowansky, a former head of the Spanish Riding School.”

In 1988, Marie’s hard work paid off, and the pair was selected as alternates for the 1988 Summer Olympic Games. “They didn’t take the alternates that year, so we didn’t go to Seoul, but the experience, the training and the European Tour afterwards set me up for the 1990 World Equestrian Games in Stockholm, Sweden,” Marie said.

In addition to having success representing her country, Marie was busy with her life—marriage, a business, teaching lessons and clinics. 

Learn more about Marie in this month's edition of Sidelines Magazine. Click the link in our bio for more 🦄

📸Photos by Lindsey Long Equine Photography, www.lindseylong.com

#dressage #equestrian #horse #horses #horsesofinstagram #dressagehorse #equestrianlife #showjumping #horseriding #equine #pony #pferd #instahorse #dressur #horselove #eventing #equestrianstyle #cheval #dressagerider #horselife #horselover #pferde #love #riding #jumping #pferdeliebe #horseofinstagram #horsebackriding #paard #dressurpferd
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