SIGN IN YOUR ACCOUNT TO HAVE ACCESS TO DIFFERENT FEATURES

FORGOT YOUR PASSWORD?

FORGOT YOUR DETAILS?

AAH, WAIT, I REMEMBER NOW!

Sidelines MagazineSidelines Magazine

  • LOGIN
  • Home
  • Current Issue
  • Subscriptions
    • Flipbook
    • Subscribe Options
    • Order Individual & Back Issues
  • Podcast
  • Marketplace
    • Business Ads
    • Directories
      • Barns, Farms, Trainers & Clubs
      • Equestrian Services
      • Real Estate
      • Stallions
      • Tack & Feed Stores
    • Classifieds
    • Horse Trailers for Sale
  • Advertise
  • Blogs
    • Show World
    • What’s Happenin’
  • Partners
  • Contacts
    • Contacts
    • Employment
0
Wednesday, June 01 2022 / Published in Weekly Feature

Entrepreneurship for a Bigger Goal: Kelly Artz & Entrigue Consulting

By Britney Grover

 

 

While studying for her master’s degree at the prestigious film and TV graduate program at UCLA, Kelly Artz found herself burnt out and depressed. “I just had a day when I asked myself, ‘What do you need to do right now, today, to be happy?’ and the answer was so easy: I wanted to be around horses,” she said.

 

Kelly had grown up working for time in the saddle, but gave horses up for financial reasons when she went to college—until she could no longer resist the pull. “I got a job grooming in what spare time I could, but when I went to Israel to direct my second-year film, I realized I like production and filmmaking, but I didn’t like it enough to do it for free. I think you need to like what you do so much, you would do it for free—otherwise, you won’t be ‘in it’ enough to be successful.”

 

 

 

Kelly and her mare Kailaani are currently in England training with Team Great Britain dressage rider Gareth Hughes.

Photo by Kristin Lee

 

 

From then on, Kelly’s main priority has been having a job that could support her riding, both in time and money. She chose to make her thesis film about female jockeys, so she could do something horse-related and finish her degree. She spent two years following female jockeys, mentored by Angie Stevens, a notable jockey talent manager and wife to Hall of Fame jockey Gary Stevens. Kelly then expanded her experience by consulting in production for advertisers like Gatorade, Hersheys and Google, which gave her time and money to ride. At the time, she didn’t know all her experiences would combine to one day create a company.

 

Always trying to find little things she could do to earn income on a flexible schedule, Kelly began building websites and managing social media for riders and equestrian brands. She quickly learned it was a much-needed service in the industry, and began to build off that—incorporating her experience with athlete sponsorships to help clients build brands and leverage partnerships.

 

“I think a lot of riders want to spend all their time riding horses, and often don’t appreciate how much time NBA stars actually spend giving interviews, doing photoshoots, contributing to product testing and development etc.,” she said. “I felt like there are a lot of successful top riders who, from the outside, appear to be very financially successful as well—but an Olympic medal does not come with a winning lottery ticket!”

 

Kelly with her client Sarah Lockman.
Photo by Kristin Lee

 

In 2016, Entrigue was officially created. By utilizing her unique experience and skill set, Kelly has been a key team member in the careers of riders like Sarah Lockman, Sabine Schut-Kery, Will Simpson and Jennifer Williams. She values the contribution she’s making to horse sports, because if she can help her clients bring more people into the sport or build businesses that make better products for horses, her work is supporting future generations of equestrians and improving horse welfare.

 

Kelly has also had incredible experiences along the way. “I think my teenage horse geek would have been mind-blown, knowing everything I’ve gotten to do,” Kelly said. “A highlight was going to the Longines Global Champions Tour in Stockholm with Laura Graves as her agent. Going to the Kentucky Derby and wearing a big hat was literally on my bucket list as a kid before I even started Entrigue, so getting to see Justified run in the pouring rain for the first leg of his Triple Crown as part of my job was kind of unreal!”

 

Entrigue has grown so much that Kelly’s focus is now learning how to manage a growing company while ensuring the clients’ needs are being handled at her high standard. Her success is hard-earned. “I’ve always had two or three jobs to pay for the horses. When I was a working student six days a week, I still had a full-time job I was doing at night and side jobs,” Kelly said. “Entrigue honestly just started because I always needed to make money to pay for my horse habit, and then I decided to make it my main career after the business had grown large enough that I didn’t need my ‘day job.’”

 

Kelly Artz at the Kentucky Derby.

Photo by Dana Denardi

 

 

Now, Kelly runs both Entrigue and her clothing line, the equestrian sun shirt company Anique, all while really focusing on one goal—riding, learning and financing it. “I see it all as pieces of this life quest I have, to learn to train my own horses for the international competitions in dressage,” she said. “I didn’t have a lot of the opportunities that you see young riders having today to just jump into competing and riding, so I had to find another way. I’m a cancer survivor, and that experience really drew me towards minimalism, and taught me how to focus on things that matter for me. I asked myself some very hard questions, like What do you really want to do with your life before you die? And for me, one of those things is to learn how to train a Grand Prix dressage horse to the top level.”

 

To that end, Kelly moved to England in 2021 with her 9-year-old mare, Kailaani, to train with Team Great Britain dressage rider Gareth Hughes. After all, having the flexibility and financial support to pursue her riding is why she became an entrepreneur in the first place. “I think to work as hard as you have to, you need to have a ‘why’—a bigger picture of what you want to spend your time doing in your life,” she advised. “Entrepreneurship is a lifestyle—not a job.”

 

Kelly runs both Entrigue and her clothing line, the equestrian sun shirt company Anique.

 

 

For more information, visit www.entrigueconsulting.com

 

Double D Trailers Info

Share this page:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to print (Opens in new window)
Tagged under: anique, Entrigue Consulting, equestrian, horse, horses, Kelly Artz

What you can read next

Steffen Peters: Grateful to Pursue the American Dream 
Horses and Art: Carrie Nygren’s Tale of Two Passions 

Unbridled With Kat Fuqua

Download Sidelines Digital now from your favorite app store!

Sidelines Magazine - Apple store   Sidelines Magazine - Google Play store   Sidelines Magazine - Amazon store
Update iOS app. Re-download Google Play and Amazon app.

Follow on Instagram!

sidelines_magazine

Sidelines Magazine
Emily Dulin has always been an animal lover, and h Emily Dulin has always been an animal lover, and helping others is in her blood. She’s the daughter of a Venezuelan ambassador and has spent much of her professional career working in social services and animal welfare. In 2015, Emily took on the role of chief executive officer of Brooke USA Foundation, a non-profit organization dedicated to improving the welfare of working horses, donkeys and mules, and helping the people that depend on them for survival worldwide. 

“We are making a difference,” Emily said. “We will evaluate an animal at the start of a new program, and then just one, two and then five years later, we see marked improvements in terms of how they are handled, husbandry practices, what they eat and even how crops are being grown just to feed their animals—how feed is stored—and more. To see that end result firsthand is what I find most satisfying.”

Get to know Emily and how she helps working equines as the leader of @brooke_usa at the link in our bio!

Thank you to Brooke and Cody Holcomb of Wyco Ranch in Ft. Pierce, Florida, for the use of your farm, donkeys and horses for the Sidelines photo shoot.

📸 Melissa Fuller #equine #horse #equestrian #horses #horsesofinstagram #equestrianlife #horseriding #dressage #instahorse #pony #horselove #pferd #equinephotography #showjumping #horselover #horselife #cheval #horsebackriding #horsephotography #equestrianstyle #donkey #pferde #horseofinstagram #equestriansofinstagram #riding #photography #equinesofinstagram #caballo #dressagehorse #sidelinesmagazine
The February issue of Sidelines Magazine is here a The February issue of Sidelines Magazine is here and it's filled with love - including the love story of dressage riders Sarah Lockman Tubman and Lee Tubman! Thanks to photographer Kristen Scott-Crocker for the beautiful photos and Kimberly Gatto for sharing Sarah and Lee's story. 

We have so many amazing stories in this issue—get to know Sharn Wordley and Craig Martin of Wordley Martin Equestrian, LLC, the two Kiwis have had a fascinating journey in the equestrian world! And meet three day eventer Liz Lund who not only has a great story but wins the award for holding the most horses in one photo taken by Sidelines photographer Melissa Fuller. Hint, it's more than five but less than seven - and everyone had their ears up!! Amazing! 

Also meet hunter-jumper rider and photographer Kirsten Hannah Lafforthun, artist Vanessa Whittell Equine-art, dressage rider Brett Ingram and Emily Marquez-Dulin of Brooke USA, which is a great organization to support - make sure to visit them! 

Meet Madison Ibach and Reagan Ibach, sisters who work at the Tryon International Equestrian Center & Resort and have a huge social media presence - make sure to follow them on Instagram! We are excited to continue our Women Entrepreneur stories and introduce you to Gigi Stetler, President/CEO of Broward RV. 

We also feature three great breeding and stallion stories and introduce you to John Almond and Margaret Hoffecker Almond of Loafers Lodge Welsh, and Craig Heckert and Patty Larson of Rivervale Farm, and Kelly Sigler Patterson of Looking Glass Farm. Mary Choate has great answers to share in our Unbridled column, and don't miss our columnists Rob R.L. Jacobs, George Williams, Liz Halliday-Sharp - HS Eventing and Margie Sugarman. 

Make sure to sign up for a year's subscription to Sidelines by visiting our website, www.sidelinesmagazine.com so you can get a copy of the magazine sent to your house or barn every month! Enjoy reading this issue now - link in bio!
FOR SALE: $6.3M--Unique 80-acre, waterfront, eques FOR SALE: $6.3M--Unique 80-acre, waterfront, equestrian estate with expansive views of the Elk River is located in the luxurious horse country of Cecil County, Maryland. In close proximity to Fair Hill, Devon and all the indoor stops: Penn National, Washington & Capital Challenge.

An extremely rare Chesapeake Bay waterfront property, offering four meticulously renovated homes, barns, horse pastures, tillable farmland, a 14-acre vineyard, stables, private shoreline, sandy beach and a 300-foot private dock. The property is currently operated as an income producing premier winery/wedding venue. It can easily be transformed into a private family equestrian estate, training facility, competition venue or continue to be an income producing property in whole or in part. An additional land parcel of 70 acres is available for $1M allowing for a net option to secure 150 continuous acres. Non MLS Listing- Contact Brent Berisford- berisfordb@yahoo.com- (240) 372-0661.

#equestrianrealestate #realestate #luxuryrealestate #commercialdevelopment  #commercialrealestate #developmentrealestate #development #commercial #land #agland #agriculturalland #equestrianland #horseproperty #milliondollarlisting #equestrian #equestrianestate #pond #pondproperty #equestrianlife #dreamhouse #equestrianlifestyle #horselife #equestrianproperty #horsefarmforsale #horses #sidelinesmagazine
Warning, this column addresses the need for more v Warning, this column addresses the need for more volunteers! 

"However, I’m not talking about stuffing envelopes or other similar tasks. Don’t get me wrong, those are essential jobs and I’m grateful to those who do them," said Sidelines columnist, George Williams. 

"This column is for those of you who want to play a role in the direction of our sport, see areas needing improvement, or perhaps have a vision of where you want it to go in the future.

It’s true that over the years our organizations have matured and now seem more like institutions. But that doesn’t mean that there isn’t still a tremendous need for volunteers. Perhaps in some ways there is more need than ever. Like most institutions that become settled in their ways, they need innovation, revitalization and sometimes even reinvention to keep them fresh and relevant in order to meet the needs of their constituents and/or adapt to new societal norms. 

There are constantly new challenges, and as so often has been the case in the past, it takes the different perspectives that come from a mix of knowledgeable staff and good volunteers who can bring those fresh ideas and innovations needed to continue moving forward," George said. 

"If you’re interested in getting involved, never fear—there’s still a lot of rewarding work to be done."

Read the full column at the link in our bio!

📸 Ruby Tevis #dressage #equestrian #horse #horses #horsesofinstagram #dressagehorse #equestrianlife #showjumping #horseriding #equine #pony #pferd #instahorse #dressur #horselove #eventing #equestrianstyle #volunteer #dressagerider #horselife #horselover #pferde #love #riding #jumping #pferdeliebe #horseofinstagram #horsebackriding #sidelinesmagazine
Load More... Follow on Instagram

From Our Classifieds Ads

  • Jump into Sidelines Magazine!
    Sidelines Magazine is devoted to the people and personalities that make the horse world exciting. The magazine is well known for its outstanding articles and beautiful design, including award-winning editorial, design and photography. The staff, from writers to sales people, have a vast knowledge in the hunter-jumper,

    [Read more]

  • Kristin Lee Photography
    kristinleephotography.com kristin@kristinleephotography.com 805-428-3356 @kristinleephotollc

    [Read more]

Sidelines Articles by Email

Subscribe to Sidelines Magazine Articles by Email

RSS Sidelines Blogs: What’s Happenin’

  • Longines Global Champions Tour of New York Returns to Governors Island
  • A Paris Horse Adventure: Saut Hermes 2022
  • Better Business with Malvern Bank: Michael Meller’s Secrets to Success

RSS Sidelines Blogs: Show World

  • Jung Ends as He Began — On Top — at the Land Rover Kentucky Three-Day Event presented by MARS EQUESTRIAN™
  • ROLEX TESTIMONEE DANIEL DEUSSER WINS ROLEX GRAND PRIX AT 2022 DUTCH MASTERS
  • STABLE VIEW IN AIKEN POSTPONING ‘A’ RATED $400,000 H/J CHALLENGE SERIES DUE TO RESTRICTIVE MILEAGE RULE

Category

Recent Posts

  • Liz Lund’s Recipe for Success

    By Ruby Tevis Portraits by Melissa Fuller Dedic...
  • Returning To The Show Ring

    By Margie Sugarman It’s been a while since I’ve...
  • Emily Dulin & Brooke USA: Helping Working Equines Around the World

    By Ruby Tevis Portraits by Melissa Fuller Emily...
  • February 2023 – Table of Contents

    Subscribe for just $9.95 or Order Individual Is...
  • Looking for the Third (or Fourth) Generation

    By George Williams Warning, this column address...

Copyright © 1987 - 2021 Sidelines Magazine
Privacy Policy · Returns & Refunds Policy · Hosting by Lucian Web Service
· Login

TOP
Get the Sidelines Scoop — your weekly look behind the scenes.Sign me up!