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Friday, January 29 2021 / Published in Weekly Feature

Rollingwoods Farm: Three Sisters, One Dream

By Laura Scaletti

Portraits by Tracy Kujawa

The family that works together, grows together. For nearly 40 years, the Wilburn sisters have been producing top Welsh ponies at their Rollingwoods Farm in Olive Branch, Mississippi. 

What started out as Dr. Ruth Wilburn’s dream to breed quality ponies eventually ended up as a way of life for her and two of her sisters, Joanna Wilburn and Sally Ross Davis. “The ponies are so addictive and our family is very close, so it was a no-brainer to join my sisters in this adventure,” Sally Ross said.  

Fueled by hard work, laughter and determination, the trio has succeeded in making Dr. Ruth’s dream a reality. To date Rollingwoods Farm has bred over 225 ponies, both purebred and part-bred Welsh. 

Not only have the sisters been able to produce beautiful, athletic, kid-friendly ponies, they’re no strangers to the winner’s circle. Over the years, Rollingwoods ponies have won numerous year-end national championships in open pony hunter divisions as well as various Welsh divisions with US Equestrian and the Welsh Pony and Cob Society of America (WPCSA).   

Rollingwoods Farm has also been recognized multiple times as Leading Welsh Breeder by US Equestrian and has been awarded the Breeders Order of the Dragon by the WPCSA. This award has only been granted a few times and is given to breeders that have had a significant and lasting impact upon the breed as evidenced through the performance of their ponies in the show ring.

Secret Weapon

Despite growing up in a household where neither parent had a real interest in horses, the Wilburn girls weren’t easily dissuaded. “Our neighbors had horses. We begged, borrowed and stole rides,” Dr. Ruth said.

In addition to easy access to horses close to home, the girls had a secret weapon when it came to igniting their horse passion: their grandfather. “Our grandfather first started us down the slippery slope of horses and ponies. Our parents weren’t horsey at all, but my grandfather made sure he fed that beast,” Sally Ross said.

In fact, their grandfather bought Dr. Ruth and Joanna their first horses as Christmas presents. “Mine was a silver dapple Shetland pony named Pony Boy,” Joanna said.

“And mine was a little saddle horse mare, crazy as a loon,” Dr. Ruth added.

From Christmas ponies, the sisters moved on to Quarter Horses with which they ran barrels and did pole bending. “We did what we called the Saturday night saddle club shows; we’d be there until all hours of the night horsing around. Our mother, who was more into being a socialite, was concerned about us being out all night with those horse people. She thought they were riffraff,” Dr. Ruth said.

In the “riffraff,” the Wilburn sisters found camaraderie amongst kindred spirits and fell further down the slippery slope of being hooked on horses.

Sharing the Dream

A year after graduating from veterinary school, Dr. Ruth bought the Olive Branch Animal Clinic. Still wanting to pursue her riding goals, she decided she wanted to learn to jump. “I found a trainer up the road. She didn’t have any money and I didn’t have any money, so we bartered things out,” Dr. Ruth said.

After a while, people started “gifting” Dr. Ruth with old, crippled mares. “They would say, ‘That would be a good place to live, with Dr. Ruth,’” Dr. Ruth said. “I ended up with a Quarter Horse mare that was really well bred, an Anglo-Arab mare whose offspring ended up producing many top hunter ponies for Helicon and another purebred Welsh mare with a lot of Farnley breeding in her.”

With a field full of mares, Dr. Ruth’s trainer decided they should start breeding Welsh hunter ponies. After some research, Dr. Ruth discovered Gayfields Welsh Ponies was just across the river from the clinic and they had recently imported two stallions, *Sleight of Hand and *Pendock Masterpiece. “Gayfields didn’t have a vet and I didn’t have money, so we traded out stallion services for veterinary work,” Dr. Ruth said. 

Not only did the stallions from Gayfields get the breeding ball rolling at Rollingwoods, but also, Gail Morris Thomson of Gayfields imparted bloodline knowledge to Dr. Ruth. 

In 1983, Rollingwoods Farm breeding business was born. Dr. Ruth wanted some help, so she enlisted Joanna and Sally Ross. Joanna needed a change of pace, so Dr. Ruth invited her to live on the farm and work in the clinic. 

Once Joanna moved to the farm, Dr. Ruth immediately put her to work. “I told her if you’re going to live here you need to come feed the horses to help pay the rent,” Dr. Ruth said. “We always enjoyed doing the horses together, so I knew she’d be game.”

Younger sister Sally Ross was in college at Ole Miss at the time. “Even though it was about two hours from the clinic, she’d come to the farm almost every day and do pony stuff with us,” Dr. Ruth said. “Sally Ross says we wouldn’t let her go to the shows until she learned a skill, so she learned to braid. We are quite blessed to have a braider extraordinaire in residence.”

With the band back together, it was time to start producing winners.

Breeding the Best

At the heart of the Rollingwoods Farm breeding operation is the desire to breed a pretty, athletic pony with a good brain that can do whatever is asked of him. “If a pony has a good shoulder, good rear end, good brain and is athletic, it can do just about anything,” Dr. Ruth said. “Our ponies have gone on to compete in the hunters, driving, dressage and even eventing.”

Currently there are three stallions on the farm with their own roles: Rollingwoods Easy As L, Rollingwoods Cookie Thief and Lands End Foxtail. Easy As L and Cookie Thief are senior members of the herd at 25 and 20 years old respectively.

“Easy As L is sterile, but lives with our mares so that keeps him happy. As a homebred, we haven’t bred Cookie Thief much to our mares because he’s so related to everything,” Dr. Ruth said. That’s why Dr. Ruth leased Lands End Foxtail from Bernadette Pupilla two years ago and is keeping him another year to breed to their own mares. Various Gayfields stallions are also still used as part of the breeding operation.

“When we started, the stallion we used the most was *Sleight Of Hand. Well known in the Welsh world, he’s produced a lot of athletic ponies that have been successful in the hunters. We found our magic cross was using *Sleight Of Hand on *Pendock Masterpiece mares,” Dr. Ruth said. Rollingwoods ended up keeping many of the *Sleight Of Hand daughters.

Dr. Ruth likes to send the mares to work prior to breeding them. “They need to prove that they are trainable and work for a while before they get bred,” Dr. Ruth said. 

The majority of Rollingwoods offspring become hunter ponies or driving ponies. “In an ideal world, we’d like the ponies to make their new owners happy whether it’s driving, riding or just having a companion animal. We want people to enjoy our ponies. Of course, we love it when a satisfied owner contacts the farm and has to tell us about their Rollingwoods pony,” Dr. Ruth said.     

Family Business

A tight-knit family from the get-go, working together at Rollingwoods Farm has only enhanced the closeness the sisters have always felt. However, like any family, there is such a thing as too much togetherness. “We keep the peace by having our ‘division of powers,’” Joanna said. “We always talk about the business, but we each have our own particular duty.”

Dr. Ruth handles the checkbook, stallion bookings and does everything veterinary. Joanna is the farm manager, taking care of day-to-day business. “The breeding division and most of the show stock live with me. Since I have most of the herd, I’m not in charge of sales — my prices are one pony is $5, two are $7.50 and if you buy three, I’ll deliver them for free,” Joanna joked. 

As Joanna does a lot of the hands-on training with the ponies, from weaning to desensitizing and even driving for some, she really gets to know each of the ponies. “I know their personalities, habits and what type of kid or program will work best for them,” Joanna said.

An accountant by trade, Sally Ross handles all sales. “If you go to the farm and ask the price of a pony, both Ruth and Joanna will call me and ask what we want for that pony,” Sally Ross said.

“If Sally Ross says, ‘This is what the pony is worth and this is what we will sell it for,’ you don’t mess with it,” Dr. Ruth said. “People come to us thinking they’ll divide and conquer, but it doesn’t work like that.” 

Sally Ross’ sales philosophy is simple: If you don’t want an honest answer then don’t ask the question. “I don’t want a client unhappy and I definitely don’t want my pony unhappy, so this just makes a better sales experience. My goal is to match the pony with the rider, so when they want another pony they know where to come shopping,” Sally Ross said.

The division of duties has been the key to happiness between the sisters. “We very rarely disagree on anything major and if we do then we defer to Ruth. If Joanna and I agree we can override Ruth, but it doesn’t usually get that far,” Sally Ross said.

For the Wilburn sisters, family is more than blood or a last name. “I always tell potential buyers to beware, because when you buy a pony from us you become part of the family,” Sally Ross said.  

Future of the Farm

With much success behind them, the trio feels the best is yet to come. The current business plan is to breed three to five foals a year, retaining certain fillies for future breeding stock. 

“We intend to be breeding and showing forever. We’re always looking for more ways to ignite the love of Welsh in future generations,” Joanna said.

A family breed, the Welsh pony world is a tight-knit family for all involved. “That’s one of the best things about the venture: We have our own family that’s close and then get to see our extended Welsh family at shows,” Dr. Ruth said. 

“Our mother always wanted to know when we were going to grow out of the ponies, but I don’t think that’s ever going to happen,” Sally Ross said. “My sisters are my best friends and I don’t see that changing.”

For more information, visit rollingwoodsfarm.wordpress.com

Photos by Tracy Kujawa, angelheartfarm.com

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Tagged under: breeding, Mississippi, welsh ponies

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It's #STUDSunday and today's featured stallion is. It's #STUDSunday and today's featured stallion is...

 ✨PF'S DIAMO BLUE✨
Diarado-Diamant de Semilly- Chacco Blue
17.0hh, Oldenburg International Hunter Derby/ Jumper Stallion
An outstanding Pedigree- Chacco Blue and Diamant de Semilly
WBFSH/ Rolex top ranking Jumping Sires 2017 thru 2022
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You can find ALL of the stallions featured towards the back of the magazine in the equestrian gallery. Keep a look out EVERY Sunday for a new handsome STUD muffin🧁 and don't forget to subscribe to get your very own edition of Sidelines Magazine, the magazine for horse people, about horse people 🦄

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Annette Longenecker wasn’t just born into horses Annette Longenecker wasn’t just born into horses—in a way, she was born into her career. She grew up in Mechanicsburg, Pennsylvania, where her parents ran a farm. Her mother taught, and her father had a jump business and then created one of the first horse show software programs: Ryegate Show Services, Inc.

Riding all her life, Annette spent many years as a groom and loved it, but knew it wasn’t what she wanted to do as a career. After she finished college, Annette’s father recruited her to help process entries at Ryegate. Since her father, Lloyd Longenecker, founded it in 1981, Ryegate has provided show management and office staff for some of the largest shows in the country. Now, Annette has taken over from her father and directed the company as it focuses on managing memberships and rankings for organizations such as the North American League, WIHS Championships and Equitation, Rolex/USEF Computer Ranking and National Medal Series (THIS NCM and Ariat NAM). Ryegate also provides scoring software for use with video walls, and production teams for hunter and jumper shows.

“Besides running Ryegate Show Services and its various organizations, I can be found in the show office, running a scoreboard or judging jumpers at most shows,” Annette said. “I love getting to wear a few different hats at the show.”

When she’s not busy at a show, Annette lives in Annville, Pennsylvania, with her “fur-baby,” Maggie Mae, and enjoys spending time with her many godchildren. Though she doesn’t currently own any horses, Annette rides when she can at Rolling Acres Farm with Patty Foster, Ashley Foster-Worthington and Mary Lisa Leffler.

Read this month unbridled with Annette Longenecker by clicking the link in our bio. Never miss a story by subscribing to Sidelines Magazine! 🦄
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A column from Liz Halliday-Sharp herself The spor A column from Liz Halliday-Sharp herself 
The sport of eventing is a demanding and mentally challenging discipline that requires a combination of physical and mental fortitude from both the rider and horse. While having a coach can be incredibly beneficial, self-coaching can also play a crucial role in a rider’s success.

I think that given the opportunity, most riders would like to be coached every day. The reality of life in the horse world, however, is that the majority of us need to absorb as much from the lessons we have on a limited basis and then practice those skills at home to improve.

When I am riding, I try to have a plan for the horses each day and focus on what I’m looking to achieve. It’s important to be aware of the steady improvements rather than trying to solve everything all at once. This is especially important when teaching horses new movements or exercises that they might struggle with, and we need to give them time to learn and understand what we are asking for.

I have a couple of quotes that I use regularly when I’m teaching, and these are mottos that I hold myself to in my daily work as well.

The first is, “If you do what you have always done, you will get what you have always gotten.” This is a quote that was said to me many years ago when I was still motor racing and I keep it in the back of my mind each day. It’s easy to get stuck doing the same thing every day with your horse and bad habits are hard to break, from both riders and horses!

This leads me to my next quote, which is, “If what you are doing isn’t working, try something else.” It really is as simple as that! Many riders I see keep asking a horse to do something the same way over and over with an ongoing negative response and they wonder why things don’t get better. In these circumstances, I recommend that the rider change something, even if it’s wrong.

Read the full article by clicking the link in our bio! Don’t forget to keep your eye out for our April subscription!
📸Photo by Alex Banks Photography
The✨April issue✨ of Sidelines Magazine is here The✨April issue✨ of Sidelines Magazine is here and we are so excited to feature three-day eventer Liz Halliday on the cover! Big thanks to photographer Melissa Fuller for the beautiful photo of Liz and Cooley Nutcracker- Liz Halliday-Sharp - HS Eventing. Liz and her horses have taken the eventing world by storm - and find out how Liz is at the top of the sport as a female eventer! As the horse world gears up for the Land Rover Kentucky Three-Day Event 2023, it's the perfect time to enjoy our eventing issue!! We also feature eventer and woman entrepreneur Frankie Thieriot Stutes, who is not only an eventer, but also runs Athletux and FRANKIE CAMERON handbags and accessories. And don't miss our eventing story on Robert "Bobby" Costello, who will be leading the US Eventing team to the 2024 Paris Olympics- and US Equestrian has named Bobby the eventing technical advisor/chef d'equipe!! Liz, Frankie and Bobby all have GREAT stories - don't miss any of them and don't forget to get your tickets for the Land Rover Kentucky Three-Day event! We are also excited to introduce you to hunter-jumper rider Casey Lorusso Smith, who is not only a talented rider but also a psychotherapist and incorporates horses into her career. If you are up for adventure, then read the story on dressage rider Priscilla Baldwin who certainly doesn't let any grass grow under her feet! We also head to the west coast to catch up with hunter-jumper trainer Jim Hagman of Elvenstar Farm, we feature beautiful art by equestrian artist Tammy Tappan, and we get to know Miranda Jones and her family. Miranda is not only an attorney who spends a lot of time in the courthouse, but she's a rider and spends lots of time riding, and is joined by her daughters also! We are excited to feature Stephanie Lightner in our Unbridled column, and don't miss our columnists George Williams, Robert R.L. Jacobs and Margie Sugarman! It's a great issue - and you can read it online, but don't forget to go to the website and order a subscription and get every issue delivered to your mailbox!! Enjoy this issue and enjoy the ride: Link in bio!!
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