SIGN IN YOUR ACCOUNT TO HAVE ACCESS TO DIFFERENT FEATURES

FORGOT YOUR PASSWORD?

FORGOT YOUR DETAILS?

AAH, WAIT, I REMEMBER NOW!

Sidelines MagazineSidelines Magazine

  • LOGIN
  • Home
  • Current Issue
  • Subscriptions
    • Flipbook
    • Subscribe Options
    • Order Sidelines Caps
    • Order Individual & Back Issues
  • Podcast
  • Marketplace
    • Business Ads
    • Directories
      • Barns, Farms, Trainers & Clubs
      • Equestrian Services
      • Real Estate
      • Stallions
      • Tack & Feed Stores
    • Classifieds
    • Horse Trailers for Sale
  • Advertise
  • Blogs
    • Show World
    • What’s Happenin’
  • Partners
  • Contacts
    • Contacts
    • Employment
0
Tuesday, May 10 2022 / Published in Sidelines Feature

Creating an App for the Equine World

India Lynn Wilkinson

 

Atlanta, Georgia, and Vero Beach, Florida

 

Equestrian Marketing Consultant and Developer of Mane Street Market App

 

 

How long have you been part of the horse world?

I was one of the lucky ones who got a pony as a very young child; my family was not into horses at all, but I was clearly obsessed. I’m so fortunate that my mom believed that it wasn’t just a phase and supported my dreams. I started in the Western world and grew up in 4-H, to which I still attribute my meticulous tendencies regarding horse care. I took a break during college and then started in the hunters in my early 20s. So, it’s been a love affair for about 51 years!

 

What part do you play in the horse world?

I’ve played all the parts! Farm owner, boarder, competitor, show mom, event organizer, sponsor, equestrian business owner, brand consultant, volunteer. I’ve evented for the past 15 years then turned DQ [dressage queen] and proud to say I just earned my Bronze medal! Career-wise, I worked in corporate marketing for 20 years (had to pay for the ponies!) and then created my own equestrian marketing agency focusing on sponsorship acquisition and events. I did some really cool things during that time including being the marketing director for the Atlanta Steeplechase and the equestrian marketing liaison for Cavalia, among working with other amazing clients. Most recently I launched an app called Mane Street Market for the equestrian world in May of 2021, and our goal is to be the go-to marketplace for all things equine! The overwhelmingly positive response from the equestrian world is both exciting and humbling—I am so grateful.

 

India is happy to be a dressage queen and has earned her Bronze medal.

Photo by Juliana Whittenburg

 

What’s your favorite thing about what you do?

Everything I do involves horses, so of course they are my favorite part. If I had to choose something else it would be horse people—they are my people. I have always been a connector—I love to help people find the resources they need and help business owners attract new customers. Being able to turn that passion into a brand that is helping people sell their horses, expand their network and build their companies is a dream come true!

 

What do you consider your biggest achievements?

In the horse world, it has to be the UGA Vet School Success Story calendar I created 10-plus years ago. To date, it’s raised over $1 million in pledges for the vet school, and the idea came from an extended stay there from my heart horse, Justin. In my personal life, I’m most proud of raising an amazing daughter. Maggie and I have a shared passion for horses and I was able to spend so much time with her at the barn, trail riding and at shows while she was growing up. She’s a senior at UGA now and getting ready to pursue a master’s degree in public health. Maggie is the kindest person I know; she has a huge heart for serving others and I am proud to be her mama (yes, she still calls me Mama).

 

India has used her love of horses to work as an entrepreneur in the equestrian world, most recently creating an app called Mane Street Market to buy and sell horses.

 

What are your goals for your company and your life? 

My goal for the company is the same for my life, which is to be able to serve the community I love: professionally through the Mane Street Market app, and personally through my volunteer and rescue efforts. The more successful the company becomes, the more horses and donkeys I can rescue!

 

What’s the best thing about your life?

I’m really bold about my faith, so I would say the best thing about my life is being a child of God, being married to my incredible and supportive husband Ed (he sees my vet bills, so that says a lot!) and being Maggie’s mom.

 

India, center, with her family, daughter Maggie, left and husband Ed.

 

Best kept secret about what you do?

People think that I must be super tech savvy to have developed an app, but it’s actually the farthest thing from the truth. I’m a marketing girl and super creative, but anything with tech or math makes my brain hurt. I’m a big proponent of hiring your biggest weakness and focusing on your strengths, and abiding by this has definitely allowed me to build a successful career in the equestrian industry. Another fun fact is that I worked for Sidelines when it was a newspaper in Wellington—that was 26 years ago!

 

India Wilkinson, creator of the Mane Street Market app available on digital devices.

 

For more information, visit manestreetmarket.com

 

Photos courtesy of India Wilkinson, unless noted otherwise

 

Double D Trailers Info

Share this page:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to print (Opens in new window)
Tagged under: dresssage, equestrian, equine, eventing, horses, hunter-jumper, mane street market

What you can read next

Alex Glasscock: Healthy Habits and Horses Coast to Coast
Kya Endreson
Sharon Lynn Campbell – From Riding Hunters to Painting Champions

Download Sidelines Digital now from your favorite app store!

Sidelines Magazine - Apple store   Sidelines Magazine - Google Play store   Sidelines Magazine - Amazon store
Update iOS app. Re-download Google Play and Amazon app.

Follow on Instagram!

sidelines_magazine

Sidelines Magazine
Jessica West always rode any horse that was availa Jessica West always rode any horse that was available to her throughout her Junior career, so she knew she had an advantage when she decided she wanted to ride on an NCAA team in college. Now a senior at @@auburnu and majoring in psychology, Jessica has enjoyed everything about the equestrian team and is ready to move on to her next adventure. 

Read more about Jessica at the link in our bio!

#ncea #ncaa #equestrian #collegiateequestrian #huntseatequitation #hunterjumper #equestrianlife #collegelife #showjumper #hunterhorse #horseshow #sidelinesmagazine
In the unique and challenging sport of combined dr In the unique and challenging sport of combined driving, Jacob Arnold has proven himself to be a bona fide star. It’s been said that success develops from a recipe based on hard work, perseverance, learning and sacrifice, paired with a love of what one is doing. Since the time he was a boy, Jacob has had the right combination of all of those ingredients, which have culminated in a meteoric rise to stardom.

Beginning his career as a Junior, Jacob earned the coveted @usequestrian Junior Equestrian of the Year award in 2011. Since then, he has taken the combined driving world by storm, competing successfully in four @fei_global World Championships. He also won the USEF Advanced Pair Horse National Championship in 2020 and 2021, among other victories—all before the age of 28, in a sport that has historically been dominated by older drivers. Last September, he placed 12th—the highest of any American driver—at the 2021 FEI Driving World Championship for Pairs in a field of over 100 top-level drivers.

Read more about @jacobarnoldcombineddriving at the link in our bio!

@alex.banks.photography #combineddriving #drivendressage #dressage #driving #carriage #horsedriving #equestrianstyle #equestrianlife #horselover #drivinghorse #carriagehorse #showhorse #sidelinesmagazine
@rolex Testimonee Daniel Deusser has claimed the f @rolex Testimonee Daniel Deusser has claimed the first equestrian Major of 2022, winning the prestigious Rolex Grand Prix at The Dutch Masters. In doing so he also claimed an additional bonus for non-consecutive Rolex Grand Slam of Show Jumping wins, following his victory at CHIO Aachen last year. The German champion’s outstanding performance riding his trusted partner Scuderia 1918 Tobago Z once again makes him the live contender for the coveted Rolex Grand Slam of Show Jumping.

Catch up on all the action and watch the free highlights video on the Sidelines Show World blog (link in bio!)

#showjumping #rolex #grandslam #rolexgrandslam #showjumper #dutch #netherlands #dutchwarmbloods #equestrianlife #hunterhorse #hunterjumper #equestrianstyle #showhorses #showjumpersofinstagram #jumpinghorse #grandprixjumer #grandprixhorse #sidelinesmagazine
Dog and Horse friendly 3 bedroom 2 bath on 1.25 ac Dog and Horse friendly 3 bedroom 2 bath on 1.25 acres in Jupiter Farms, Florida.

Jupiter Farms is an equestrian community with a trail system and a sand riding arena at the park. Charming home features vaulted ceilings, custom trim, custom lighting in master bedroom that changes color with a remote. Granite countertops in kitchen and laundry room. New 2022 stackable washer/dryer. Privacy fenced backyard with beautiful tall pines for shade, many palm trees also on property.

Secure fenced  25’ x 25’ pen with wood fencing , for a horse, dogs or a garden.  Wonderful property in desirable Jupiter Farms. 45 minutes to Wellington, 25 minutes to Jupiter Dog Beach. Perfect oasis for dog and horse lovers, close to everything in South Florida. MLS# 10778333, Agents welcome.

$655,000
Contact 561-246-9317
Load More... Follow on Instagram

From Our Classifieds Ads

  • RAUSCHENBACH TACK SHOP
    Exclusive retailer ÉCE Equestrian Quality Custom Wear for Horse & Rider Hits Saugerties May-September mlucci@aol.com www.rauschenbachtackshop.com

    [Read more]

  • Sidelines Magazine
    Jump into Sidelines Magazine! A MUST-READ FOR PEOPLE DEDICATED TO HORSES AND THE EQUESTRIAN LIFESTYLE! • Available monthly both in print and our free app • A year's subscription is only $9.95 • Award-winning editorial, photography and design • #1 equestrian real estate magazine in the country • Covering dressage,

    [Read more]

Sidelines Articles by Email

Subscribe to Sidelines Magazine Articles by Email

RSS Sidelines Blogs: What’s Happenin’

  • A Paris Horse Adventure: Saut Hermes 2022
  • Better Business with Malvern Bank: Michael Meller’s Secrets to Success
  • Third Annual Painted Ponies Art Walk takes over Southern Pines, NC!

RSS Sidelines Blogs: Show World

  • Jung Ends as He Began — On Top — at the Land Rover Kentucky Three-Day Event presented by MARS EQUESTRIAN™
  • ROLEX TESTIMONEE DANIEL DEUSSER WINS ROLEX GRAND PRIX AT 2022 DUTCH MASTERS
  • STABLE VIEW IN AIKEN POSTPONING ‘A’ RATED $400,000 H/J CHALLENGE SERIES DUE TO RESTRICTIVE MILEAGE RULE

Category

Recent Posts

  • Cutest Horse Races Ever: Leadline Racing at the Aiken Horse Trials

    Photos by Barbara Magrogan   Young partici...
  • From Patient to Powerhouse: Lauren May Woodruff & RecoverEase

    When did you start your company and what gave y...
  • Kimmy Cecere: Finding Her Life’s Calling

    By Haylie Kerstetter Portraits by Alex Banks &n...
  • Amazing Adventures From the Olympics to Pirates to Arena Footing

    Karen Leeming Liverpool, England, originally; n...
  • To Succeed, You Have to Start: Jill Slater & RIATA Designs

    By Britney Grover   Jill Slater isn’t afra...

Copyright © 1987 - 2021 Sidelines Magazine
Privacy Policy · Returns & Refunds Policy · Hosting by Lucian Web Service
· Login

TOP
Get the Sidelines Scoop — your weekly look behind the scenes.Sign me up!