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Tuesday, May 10 2022 / Published in Sidelines Feature

Creating an App for the Equine World

India Lynn Wilkinson

 

Atlanta, Georgia, and Vero Beach, Florida

 

Equestrian Marketing Consultant and Developer of Mane Street Market App

 

 

How long have you been part of the horse world?

I was one of the lucky ones who got a pony as a very young child; my family was not into horses at all, but I was clearly obsessed. I’m so fortunate that my mom believed that it wasn’t just a phase and supported my dreams. I started in the Western world and grew up in 4-H, to which I still attribute my meticulous tendencies regarding horse care. I took a break during college and then started in the hunters in my early 20s. So, it’s been a love affair for about 51 years!

 

What part do you play in the horse world?

I’ve played all the parts! Farm owner, boarder, competitor, show mom, event organizer, sponsor, equestrian business owner, brand consultant, volunteer. I’ve evented for the past 15 years then turned DQ [dressage queen] and proud to say I just earned my Bronze medal! Career-wise, I worked in corporate marketing for 20 years (had to pay for the ponies!) and then created my own equestrian marketing agency focusing on sponsorship acquisition and events. I did some really cool things during that time including being the marketing director for the Atlanta Steeplechase and the equestrian marketing liaison for Cavalia, among working with other amazing clients. Most recently I launched an app called Mane Street Market for the equestrian world in May of 2021, and our goal is to be the go-to marketplace for all things equine! The overwhelmingly positive response from the equestrian world is both exciting and humbling—I am so grateful.

 

India is happy to be a dressage queen and has earned her Bronze medal.

Photo by Juliana Whittenburg

 

What’s your favorite thing about what you do?

Everything I do involves horses, so of course they are my favorite part. If I had to choose something else it would be horse people—they are my people. I have always been a connector—I love to help people find the resources they need and help business owners attract new customers. Being able to turn that passion into a brand that is helping people sell their horses, expand their network and build their companies is a dream come true!

 

What do you consider your biggest achievements?

In the horse world, it has to be the UGA Vet School Success Story calendar I created 10-plus years ago. To date, it’s raised over $1 million in pledges for the vet school, and the idea came from an extended stay there from my heart horse, Justin. In my personal life, I’m most proud of raising an amazing daughter. Maggie and I have a shared passion for horses and I was able to spend so much time with her at the barn, trail riding and at shows while she was growing up. She’s a senior at UGA now and getting ready to pursue a master’s degree in public health. Maggie is the kindest person I know; she has a huge heart for serving others and I am proud to be her mama (yes, she still calls me Mama).

 

India has used her love of horses to work as an entrepreneur in the equestrian world, most recently creating an app called Mane Street Market to buy and sell horses.

 

What are your goals for your company and your life? 

My goal for the company is the same for my life, which is to be able to serve the community I love: professionally through the Mane Street Market app, and personally through my volunteer and rescue efforts. The more successful the company becomes, the more horses and donkeys I can rescue!

 

What’s the best thing about your life?

I’m really bold about my faith, so I would say the best thing about my life is being a child of God, being married to my incredible and supportive husband Ed (he sees my vet bills, so that says a lot!) and being Maggie’s mom.

 

India, center, with her family, daughter Maggie, left and husband Ed.

 

Best kept secret about what you do?

People think that I must be super tech savvy to have developed an app, but it’s actually the farthest thing from the truth. I’m a marketing girl and super creative, but anything with tech or math makes my brain hurt. I’m a big proponent of hiring your biggest weakness and focusing on your strengths, and abiding by this has definitely allowed me to build a successful career in the equestrian industry. Another fun fact is that I worked for Sidelines when it was a newspaper in Wellington—that was 26 years ago!

 

India Wilkinson, creator of the Mane Street Market app available on digital devices.

 

For more information, visit manestreetmarket.com

 

Photos courtesy of India Wilkinson, unless noted otherwise

 

Double D Trailers Info

Tagged under: dresssage, equestrian, equine, eventing, horses, hunter-jumper, mane street market

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Breeding season is underway at Iron Spring Farm! W Breeding season is underway at Iron Spring Farm! We're proud to offer exceptional modern Sporthorse stallions, with wonderful temperaments and quality gaits to North American breeders.
 
Among our stallions are Cum Laude and Kaiman. Cum Laude (Apache x Weltmeyer) is a winning FEI horse and sire of quality dressage horses, breed show champions, and offspring scoring 9.0s on gaits.
 
Kaiman (Dark Pleasure x Gribaldi) earned high scores at his stallion testing and in the young horse classes. He's also the sire of a Licensed Oldenburg stallion. Kaiman's first North American foal crop is arriving now and they are gorgeous!
 
If you're looking for top international bloodlines please check out our 2023 stallion collection, now available fresh, frozen, and by the dose.

Among our stallions are Cum Laude and Kaiman. Cum Laude (Apache x Weltmeyer) is a winning FEI horse and sire of quality dressage horses, breed show champions, and offspring scoring 9.0s on gaits.

Breeding season is underway at Iron Spring Farm! We're proud to offer exceptional modern Sporthorse stallions, with wonderful temperaments and quality gaits to North American breeders.

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@iron_spring_farm 

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❗️George Williams column❗️ The FEI World ❗️George Williams column❗️
The FEI World Cup Final in Omaha is coming up quickly. That means that it’s starting to heat 
up as the end of the qualifying period for both the Western European League (WEL) and the 
North American League (NAL) nears. I started to write this column before the Amsterdam CDI- W, and I was using the FEI Ranking List from January 15 as a reference. As I sit down to finish 
my column, I’m now looking at the results from Amsterdam. While the list of the top contenders 
for the WEL hasn’t changed, they’re definitely moving around on the ranking list. The WEL has 
three more legs, as they’re referred to: Neumünster February 16–19, Goteborg February 23–26, 
and ’s-Hertogenbosch March 9–12, and they could change things dramatically.
Looking at the top 12 athletes from the WEL as they were ranked on January 15, there are five 
from Germany, three from the Netherlands and one each from Great Britain, Denmark

➡️Read Georges's full column by clicking the link in our bio, and never miss an article by subscribing to Sidelines Magazine 🦄 

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Lisa Goldman-Smolen and Ivaro N strike gold in Gre Lisa Goldman-Smolen and Ivaro N strike gold in Great American $300,000 Grand Prix at HITS Ocala!! 🏆🥇

Crowds filled the stands at the HITS Ocala Grand Prix Ring on Sunday afternoon to watch the world’s top athletes compete in the Great American $300,000 Grand Prix. The day concluded with a thrilling five-horse jump-off featuring athletes 
representing four countries. In the end, it was Lisa Goldman-Smolen (USA) and Ivaro N who produced the only double clear effort of the day, claiming one of the biggest wins of her career. Scott Keach (AUS) and Noble De La Chapelle earned the second-place prize with the fastest 4-fault jump-off, while Aaron Vale (USA) and Obi Wan placed third as the day’s pathfinders.

“I'm still on cloud nine, I still can't believe it – I’ve used up all my luck for the year,” smiled Goldman-Smolen after her win. “I've been knocking on the door a long time in these bigger classes. I am so proud of my horse – he gave every ounce of effort.”

Sunday’s Great American $300,000 Grand Prix marked the conclusion of the 2023 HITS Ocala circuit. HITS CCO Joe Norick concluded, “We are so excited about the new HITS, with 2023 as the launch. New footing, many new arenas here, and a lot of our facilities across America are getting a lot of love and new footing. Our partnerships with Worldly Martin and others across America including our footing leader Bart Poles overseeing our operations – it really makes a big difference for us. Today is about Ocala and these three riders sitting next to me who supported us this entire winter. We want to be a proud destination for our exhibitors and our friends. We know we have to provide them a beautiful showplace to work from that's horseman friendly, and that's our go goal. 

Congratulations to all of the riders, horses, owners, and groom who participated in this prestigious class!!! 🎉
📸 @esi_photography 
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It's #STUDSunday and today's featured stallion is. It's #STUDSunday and today's featured stallion is...

 ✨PF'S DIAMO BLUE✨
Diarado-Diamant de Semilly- Chacco Blue
17.0hh, Oldenburg International Hunter Derby/ Jumper Stallion
An outstanding Pedigree- Chacco Blue and Diamant de Semilly
WBFSH/ Rolex top ranking Jumping Sires 2017 thru 2022
Standing at Ryan Pedigo Sport Horses, in California

For more information, you can contact 
🖥Ryanpedigosporthorses.com
🖥Ryan.p.f@hotmail.com
☎️(714) 357-2714

You can find ALL of the stallions featured towards the back of the magazine in the equestrian gallery. Keep a look out EVERY Sunday for a new handsome STUD muffin🧁 and don't forget to subscribe to get your very own edition of Sidelines Magazine, the magazine for horse people, about horse people 🦄

@ryanpedigosporthorsespf_

#stallion #horse #horses #horsesofinstagram #equestrian #equine #dressage #pferd #equestrianlife #mare #hengst #horseriding #instahorse #cheval #pferde #equinephotography #horselove #dressagehorse #pony #horselover #caballo #foal #quarterhorse #aqha #arabianhorse #sidelinesmagazine
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