SIGN IN YOUR ACCOUNT TO HAVE ACCESS TO DIFFERENT FEATURES

FORGOT YOUR PASSWORD?

FORGOT YOUR DETAILS?

AAH, WAIT, I REMEMBER NOW!

Sidelines MagazineSidelines Magazine

  • LOGIN
  • Home
  • Current Issue
  • Subscriptions
    • Flipbook
    • Subscribe Options
    • Order Individual & Back Issues
  • Podcast
  • Marketplace
    • Business Ads
    • Directories
      • Barns, Farms, Trainers & Clubs
      • Equestrian Services
      • Real Estate
      • Stallions
      • Tack & Feed Stores
    • Classifieds
    • Horse Trailers for Sale
  • Advertise
  • Blogs
    • Show World
    • What’s Happenin’
  • Partners
  • Contacts
    • Contacts
    • Employment
0
Tuesday, May 10 2022 / Published in Sidelines Feature

Creating an App for the Equine World

India Lynn Wilkinson

 

Atlanta, Georgia, and Vero Beach, Florida

 

Equestrian Marketing Consultant and Developer of Mane Street Market App

 

 

How long have you been part of the horse world?

I was one of the lucky ones who got a pony as a very young child; my family was not into horses at all, but I was clearly obsessed. I’m so fortunate that my mom believed that it wasn’t just a phase and supported my dreams. I started in the Western world and grew up in 4-H, to which I still attribute my meticulous tendencies regarding horse care. I took a break during college and then started in the hunters in my early 20s. So, it’s been a love affair for about 51 years!

 

What part do you play in the horse world?

I’ve played all the parts! Farm owner, boarder, competitor, show mom, event organizer, sponsor, equestrian business owner, brand consultant, volunteer. I’ve evented for the past 15 years then turned DQ [dressage queen] and proud to say I just earned my Bronze medal! Career-wise, I worked in corporate marketing for 20 years (had to pay for the ponies!) and then created my own equestrian marketing agency focusing on sponsorship acquisition and events. I did some really cool things during that time including being the marketing director for the Atlanta Steeplechase and the equestrian marketing liaison for Cavalia, among working with other amazing clients. Most recently I launched an app called Mane Street Market for the equestrian world in May of 2021, and our goal is to be the go-to marketplace for all things equine! The overwhelmingly positive response from the equestrian world is both exciting and humbling—I am so grateful.

 

India is happy to be a dressage queen and has earned her Bronze medal.

Photo by Juliana Whittenburg

 

What’s your favorite thing about what you do?

Everything I do involves horses, so of course they are my favorite part. If I had to choose something else it would be horse people—they are my people. I have always been a connector—I love to help people find the resources they need and help business owners attract new customers. Being able to turn that passion into a brand that is helping people sell their horses, expand their network and build their companies is a dream come true!

 

What do you consider your biggest achievements?

In the horse world, it has to be the UGA Vet School Success Story calendar I created 10-plus years ago. To date, it’s raised over $1 million in pledges for the vet school, and the idea came from an extended stay there from my heart horse, Justin. In my personal life, I’m most proud of raising an amazing daughter. Maggie and I have a shared passion for horses and I was able to spend so much time with her at the barn, trail riding and at shows while she was growing up. She’s a senior at UGA now and getting ready to pursue a master’s degree in public health. Maggie is the kindest person I know; she has a huge heart for serving others and I am proud to be her mama (yes, she still calls me Mama).

 

India has used her love of horses to work as an entrepreneur in the equestrian world, most recently creating an app called Mane Street Market to buy and sell horses.

 

What are your goals for your company and your life? 

My goal for the company is the same for my life, which is to be able to serve the community I love: professionally through the Mane Street Market app, and personally through my volunteer and rescue efforts. The more successful the company becomes, the more horses and donkeys I can rescue!

 

What’s the best thing about your life?

I’m really bold about my faith, so I would say the best thing about my life is being a child of God, being married to my incredible and supportive husband Ed (he sees my vet bills, so that says a lot!) and being Maggie’s mom.

 

India, center, with her family, daughter Maggie, left and husband Ed.

 

Best kept secret about what you do?

People think that I must be super tech savvy to have developed an app, but it’s actually the farthest thing from the truth. I’m a marketing girl and super creative, but anything with tech or math makes my brain hurt. I’m a big proponent of hiring your biggest weakness and focusing on your strengths, and abiding by this has definitely allowed me to build a successful career in the equestrian industry. Another fun fact is that I worked for Sidelines when it was a newspaper in Wellington—that was 26 years ago!

 

India Wilkinson, creator of the Mane Street Market app available on digital devices.

 

For more information, visit manestreetmarket.com

 

Photos courtesy of India Wilkinson, unless noted otherwise

 

Double D Trailers Info

Tagged under: dresssage, equestrian, equine, eventing, horses, hunter-jumper, mane street market

What you can read next

A Scotland Riding Adventure: Finding Confidence, Exhilaration and Connection on the Back of a Horse
Five Questions for Maxance McManamy
Polo, Passion And The Creation Of Sidelines Magazine

Download Sidelines Digital now from your favorite app store!

Sidelines Magazine - Apple store   Sidelines Magazine - Google Play store   Sidelines Magazine - Amazon store
Update iOS app. Re-download Google Play and Amazon app.

Follow on Instagram!

sidelines_magazine

Sidelines Magazine
It's finally Spring🌷🌻☀️! Get your barn s It's finally Spring🌷🌻☀️! Get your barn set up with a Pyranha SprayMaster Misting System. 
✅Provides whole barn insect control! 
✅Easy to install with basic tools!
✅Electric pump & programmable automatic timer!

Get yours today!
@pyranhalife

#pyranhalife #madeintheusa #pyranha #equestrian #horselife #horselifestyle #barncare
Marie Meyers has been around the world because of Marie Meyers has been around the world because of dressage, but it’s her farm in Moorpark, California, that has captured her heart. The farm and the business that thrives there represent Marie’s lifelong journey—a journey made up of good friends, spectacular horses and relationships made to last.

Marie was raised in Southern California, and spent her childhood playing just about every sport under the sun, but she didn’t discover riding until she was 14 years old. “I loved animals so much, so I started taking lessons. I did jumping at first, but I was very bad at that, for sure!” Marie laughed.

After some time, Marie moved on to take lessons at Foxfield Riding Academy and began riding dressage. “I fell into dressage by accident,” Marie said, “At the beginning, I thought it was extremely boring, but then I got hooked. By the time I graduated from high school, I had plans to travel to England to work for Franz Rochowansky, a former head of the Spanish Riding School.”

In 1988, Marie’s hard work paid off, and the pair was selected as alternates for the 1988 Summer Olympic Games. “They didn’t take the alternates that year, so we didn’t go to Seoul, but the experience, the training and the European Tour afterwards set me up for the 1990 World Equestrian Games in Stockholm, Sweden,” Marie said.

In addition to having success representing her country, Marie was busy with her life—marriage, a business, teaching lessons and clinics. 

Learn more about Marie in this month's edition of Sidelines Magazine. Click the link in our bio for more 🦄

📸Photos by Lindsey Long Equine Photography, www.lindseylong.com

#dressage #equestrian #horse #horses #horsesofinstagram #dressagehorse #equestrianlife #showjumping #horseriding #equine #pony #pferd #instahorse #dressur #horselove #eventing #equestrianstyle #cheval #dressagerider #horselife #horselover #pferde #love #riding #jumping #pferdeliebe #horseofinstagram #horsebackriding #paard #dressurpferd
We are starting a ‼️new series‼️ here on o We are starting a ‼️new series‼️ here on our socials where we share some of the lovely stallions, and their breeders featured in each month's magazine. Our first feature on this #STUDSunday is...

 ✨ALVESTA OWAIN✨
Thistledown Arctic Lore x Alvesta Fairy Lustre
13.1hh, Welsh section B
Stud Fee $750 (plus collection)
AI only and EVA negative
Fairfield, VA

Contact Cheryl Maye at (703) 431-9096 for more information
https://www.mayeshowponies.com/more-info/stallions

You can find ALL of the stallions featured towards the back of the magazine in the equestrian gallery. Keep a look out EVERY Sunday for a new handsome STUD muffin🧁 and don't forget to subscribe to get your very own edition of Sidelines Magazine, the magazine for horse people, about horse people 🦄

📸  SAS Equestrian
‼️ROB JACOBS COLUMN‼️ The purpose of this ‼️ROB JACOBS COLUMN‼️

The purpose of this month’s column is to help the young equestrians of our sport develop and maintain healthy friendships within the industry. Cultivating healthy relationships with other members within the industry is not as easy as one may think. As a young equestrian, it may be difficult navigating friendships at the barn and at horse shows. Typically, kids have friendships within the barn they ride at but also friendships with others from different barns in their area. 

Initially, it may seem as though making other friends in the sport would be easy and ideal; after all, there is the common interest of horses. However, because of the natural therapeutic benefits of horses, the sport has a history of attracting all types of people, with a wide range of personalities. This can be both an advantage and a drawback. We are now in an era that acknowledges the growing need to discuss and manage one’s mental health. 

One thing I have learned is that we are likely to notice mental health challenges at an age younger than most people may think. Some of the friendship dynamics I have observed over the years have caused me to pause and really think about the future of our sport. Without looking for a source to blame for the cause of this, i.e. social media, parents, school, teachers, etc., I think if all adults involved worked to encourage, affirm, love, and respect our youth, the likelihood of them developing authentic friendships with their peers may increase.

Both humans and horses were designed to have connected relationships. These relationships allow a greater sense of security when one experiences challenges in life. Cultivating the quality and authenticity of these relationships requires intentional work. 

Thank you Rob for providing your helpful insight on developing healthy relationships. Check out his tips in his column you can find in the link in our bio.
Never miss a story by subscribing to Sidelines Magazine🦄 

Photo by Blenheim Equisports

#horse #horses #horsesofinstagram #equestrian #horseriding #equine #hunterjumper #equestrianlife #horselove #dressage #sidelinesmagzine
Load More... Follow on Instagram

From Our Classifieds Ads

  • Revitavet Therapeutic Systems
    #1 Name in Equine / Canine Preventative Maintenance & Rehab www.revitavet.com 800-279-1479

    [Read more]

  • MARTHA W. JOLICOEUR, P.A.
    Wellington Farms & Estates Douglas Elliman Real Estate Phone: 561-797-8040 www.marthasproperties.com

    [Read more]

Sidelines Articles by Email

Subscribe to Sidelines Magazine Articles by Email

RSS Sidelines Blogs: What’s Happenin’

  • Get More for Your Money with an Adjustable-Rate Mortgage
  • Longines Global Champions Tour of New York Returns to Governors Island
  • A Paris Horse Adventure: Saut Hermes 2022

RSS Sidelines Blogs: Show World

  • Will Coleman Retains Yanmar America CCI4*-S Lead in Dramatic Show Jumping at Setters’ Run Farm Carolina International
  • First edition of the World Sport Horse Sales was a hit with $410.000 for the most expensive horse
  • Liz Halliday-Sharp Takes Third Victory in $50,000 Grand-Prix Eventing Festival at Bruce’s Field

Category

Recent Posts

  • April 2023 – Table of Contents

    Subscribe for just $9.95 or Order Individual Is...
  • Building a Bond With a New Horse

    By Margie Sugarman I just bought a new horse. I...
  • Developing Healthy Relationships With Your Barnmates

    By Rob Jacobs The purpose of this month’s colum...
  • The Value of Self-Coaching

    By Liz Halliday-Sharp The sport of eventing is ...
  • Unbridled With Annette Longenecker

    By Britney Grover  Annette Longenecker wasn’t j...

Copyright © 1987 - 2021 Sidelines Magazine
Privacy Policy · Returns & Refunds Policy · Hosting by Lucian Web Service
· Login

TOP
Get the Sidelines Scoop — your weekly look behind the scenes.Sign me up!