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Monday, May 16 2022 / Published in Sidelines Feature

From Patient to Powerhouse: Lauren May Woodruff & RecoverEase

When did you start your company and what gave you the idea?

RecoverEase was born of my own cancer experience and the challenges a double mastectomy presented to my existing business running and building a successful horse farm while being a largely single mother. Amid the demands my lifestyle placed on me, I was trying to cope with the pain of snagging and pulling my drains. Walking through that process, I was left feeling there had to be a better way for women to recover but found, sadly, there were almost no innovative solutions. Through sharing my creative drain management solution with other women, I was encouraged to step forward as the answer and RecoverEase went for prototyping and a U.S. utility patent; the rest is history!

 

Lauren and her best friend, Hannah Kenny, created RecoverEase following Lauren’s cancer experience and the challenges of a double mastectomy.

 

What’s the best part about being a woman entrepreneur?

Having started and grown both a successful dressage training facility, The Hillside Center in Sedalia, Colorado, and RecoverEase, I cannot imagine moving through life as anything other than an entrepreneur! The most rewarding aspect of female entrepreneurship is demonstrating to my daughters that women are powerful creators and absolutely have a place at the table in business. I am grateful to serve as a mentor and champion to other women and normalize the concept that pursuing an idea is not only valid but important and accessible.

 

Lauren owns and operates the dressage training facility The Hillside Center in Sedalia, Colorado.

 

What challenges do you face?

As a female entrepreneur in the medical device market, I am often the only woman in the room. To have patented, received FDA clearance, funded and brought my invention to market dominance all while raising children and running a horse farm before the age of 40 is unheard of—would it be more common were I man? The answer is yes. The biggest challenge I feel all women face as entrepreneurs is finding balance and the capacity to remain present facilitators of growth in the simultaneous arenas of family, business and self.

 

More specifically, RecoverEase was developed and our production chain established prior to a global pandemic. We face a new challenge today restructuring from a multinational supply pathway to becoming a fully-domestic organization to ensure a stabilized process. This is not a challenge unique to RecoverEase, but is felt through all industries including my horse farm; supply chains fail and costs have risen across the board. I think every entrepreneur worldwide is adapting to an unrecognizable marketplace where resilience is key.

 

 

What great things have happened because of your business?

Opportunities to work with other inspiring female leaders and the chance to partner with my best friend, Hannah Kenny, who flew out and cared for me while I was recovering from my initial surgery. She had been on this journey since its inception, and to grow RecoverEase together has carried one another as well as our business farther than either of us could have imagined.

 

The most moving moments in RecoverEase came when we launched our direct-to-consumer sales. Previously, I had only received feedback from surgeons and medical professionals. When five-star reviews began flooding in—with moving stories of how our garment was a game-changing addition to recovery as well as to users pulling their garments back out for other uses, and how lonely women felt in the breast cancer process due to lack of innovation—I was moved to tears. What started as an idea has grown to improve the lives of thousands of people; to be an agent of change is both humbling and empowering.

 

What advice would you give to other women considering entrepreneurship?

Do it! You are your only limitation and success has no timeline. Believe in yourself and remember that even the smallest of steps equals progress. As women, we move through society with flexibility and a capacity to multitask that far outweighs our male counterparts; these qualities are integral to entrepreneurial success. In a way, women were built to be entrepreneurs and the creative process will flow easier than expected. Remain teachable, resilient and flexible in your vision, and allow the market to inform your process as well as your experience—I feel women have the advantage here as we are raised with these qualities.

RecoverEase Mastectomy Drain Pouch for breast cancer treatment and recovery.

 

 

For more information, visit myrecoverease.com and thehillsidecenter.com

 

Photos by Katie Damon

 

 

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Tagged under: equestrian, equine, horses, Lauren woodruff, recover ease

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Emily Dulin has always been an animal lover, and h Emily Dulin has always been an animal lover, and helping others is in her blood. She’s the daughter of a Venezuelan ambassador and has spent much of her professional career working in social services and animal welfare. In 2015, Emily took on the role of chief executive officer of Brooke USA Foundation, a non-profit organization dedicated to improving the welfare of working horses, donkeys and mules, and helping the people that depend on them for survival worldwide. 

“We are making a difference,” Emily said. “We will evaluate an animal at the start of a new program, and then just one, two and then five years later, we see marked improvements in terms of how they are handled, husbandry practices, what they eat and even how crops are being grown just to feed their animals—how feed is stored—and more. To see that end result firsthand is what I find most satisfying.”

Get to know Emily and how she helps working equines as the leader of @brooke_usa at the link in our bio!

Thank you to Brooke and Cody Holcomb of Wyco Ranch in Ft. Pierce, Florida, for the use of your farm, donkeys and horses for the Sidelines photo shoot.

📸 Melissa Fuller #equine #horse #equestrian #horses #horsesofinstagram #equestrianlife #horseriding #dressage #instahorse #pony #horselove #pferd #equinephotography #showjumping #horselover #horselife #cheval #horsebackriding #horsephotography #equestrianstyle #donkey #pferde #horseofinstagram #equestriansofinstagram #riding #photography #equinesofinstagram #caballo #dressagehorse #sidelinesmagazine
The February issue of Sidelines Magazine is here a The February issue of Sidelines Magazine is here and it's filled with love - including the love story of dressage riders Sarah Lockman Tubman and Lee Tubman! Thanks to photographer Kristen Scott-Crocker for the beautiful photos and Kimberly Gatto for sharing Sarah and Lee's story. 

We have so many amazing stories in this issue—get to know Sharn Wordley and Craig Martin of Wordley Martin Equestrian, LLC, the two Kiwis have had a fascinating journey in the equestrian world! And meet three day eventer Liz Lund who not only has a great story but wins the award for holding the most horses in one photo taken by Sidelines photographer Melissa Fuller. Hint, it's more than five but less than seven - and everyone had their ears up!! Amazing! 

Also meet hunter-jumper rider and photographer Kirsten Hannah Lafforthun, artist Vanessa Whittell Equine-art, dressage rider Brett Ingram and Emily Marquez-Dulin of Brooke USA, which is a great organization to support - make sure to visit them! 

Meet Madison Ibach and Reagan Ibach, sisters who work at the Tryon International Equestrian Center & Resort and have a huge social media presence - make sure to follow them on Instagram! We are excited to continue our Women Entrepreneur stories and introduce you to Gigi Stetler, President/CEO of Broward RV. 

We also feature three great breeding and stallion stories and introduce you to John Almond and Margaret Hoffecker Almond of Loafers Lodge Welsh, and Craig Heckert and Patty Larson of Rivervale Farm, and Kelly Sigler Patterson of Looking Glass Farm. Mary Choate has great answers to share in our Unbridled column, and don't miss our columnists Rob R.L. Jacobs, George Williams, Liz Halliday-Sharp - HS Eventing and Margie Sugarman. 

Make sure to sign up for a year's subscription to Sidelines by visiting our website, www.sidelinesmagazine.com so you can get a copy of the magazine sent to your house or barn every month! Enjoy reading this issue now - link in bio!
FOR SALE: $6.3M--Unique 80-acre, waterfront, eques FOR SALE: $6.3M--Unique 80-acre, waterfront, equestrian estate with expansive views of the Elk River is located in the luxurious horse country of Cecil County, Maryland. In close proximity to Fair Hill, Devon and all the indoor stops: Penn National, Washington & Capital Challenge.

An extremely rare Chesapeake Bay waterfront property, offering four meticulously renovated homes, barns, horse pastures, tillable farmland, a 14-acre vineyard, stables, private shoreline, sandy beach and a 300-foot private dock. The property is currently operated as an income producing premier winery/wedding venue. It can easily be transformed into a private family equestrian estate, training facility, competition venue or continue to be an income producing property in whole or in part. An additional land parcel of 70 acres is available for $1M allowing for a net option to secure 150 continuous acres. Non MLS Listing- Contact Brent Berisford- berisfordb@yahoo.com- (240) 372-0661.

#equestrianrealestate #realestate #luxuryrealestate #commercialdevelopment  #commercialrealestate #developmentrealestate #development #commercial #land #agland #agriculturalland #equestrianland #horseproperty #milliondollarlisting #equestrian #equestrianestate #pond #pondproperty #equestrianlife #dreamhouse #equestrianlifestyle #horselife #equestrianproperty #horsefarmforsale #horses #sidelinesmagazine
Warning, this column addresses the need for more v Warning, this column addresses the need for more volunteers! 

"However, I’m not talking about stuffing envelopes or other similar tasks. Don’t get me wrong, those are essential jobs and I’m grateful to those who do them," said Sidelines columnist, George Williams. 

"This column is for those of you who want to play a role in the direction of our sport, see areas needing improvement, or perhaps have a vision of where you want it to go in the future.

It’s true that over the years our organizations have matured and now seem more like institutions. But that doesn’t mean that there isn’t still a tremendous need for volunteers. Perhaps in some ways there is more need than ever. Like most institutions that become settled in their ways, they need innovation, revitalization and sometimes even reinvention to keep them fresh and relevant in order to meet the needs of their constituents and/or adapt to new societal norms. 

There are constantly new challenges, and as so often has been the case in the past, it takes the different perspectives that come from a mix of knowledgeable staff and good volunteers who can bring those fresh ideas and innovations needed to continue moving forward," George said. 

"If you’re interested in getting involved, never fear—there’s still a lot of rewarding work to be done."

Read the full column at the link in our bio!

📸 Ruby Tevis #dressage #equestrian #horse #horses #horsesofinstagram #dressagehorse #equestrianlife #showjumping #horseriding #equine #pony #pferd #instahorse #dressur #horselove #eventing #equestrianstyle #volunteer #dressagerider #horselife #horselover #pferde #love #riding #jumping #pferdeliebe #horseofinstagram #horsebackriding #sidelinesmagazine
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