By Laura Scaletti
Portraits by Samantha Sidor
Jaimie Tucker Cambi has been obsessed with fashion and horses her whole life. Born and raised in Vancouver, Canada, Jaimie swiftly grew into a horse-crazy girl who read every horse book she could get her hands on. At age 12, she opened her first copy of Vogue and hasn’t missed an issue since.
Growing up with horses, Jaimie developed life skills that have served her well in whatever avenue she takes. “Spending time at the barn and caring for horses gave me discipline, focus, accountability, compassion, perseverance, bravery and confidence,” Jaimie said. “With two daughters of my own, Elle and Summer, I’m happy to pass along these lessons to them.”
Today, Jaimie also spreads her style influence through her rapidly growing Instagram account and successful blog. A fashion maven, Jaimie is no stranger to the many hats she wears in the course of a work week. “Depending on the day or even the hour, national fashion and lifestyle contributor, TV personality, blogger, content creator, model and influencer are descriptions of the work I do,” Jaimie said.
Horses Are Good
Jaimie can’t remember when exactly she fell in love with horses, but she does know they’ve always been good for her soul. “Some people go to yoga to find their inner Zen and recharge their soul; a trip to the barn does that for me,” Jaimie said.
When Jaimie was a teenager, she couldn’t imagine needing anything in life other than a horse. “I never wanted a car; I thought I could ride my horse everywhere! I never wanted a boyfriend; how could I ever love anyone or anything more than a horse?”
As a former horse-crazy girl herself, Jaimie is thrilled she has two daughters who can enrich their lives with horses. “I always hoped I would one day have a little girl with whom I could share the magic of horses,” Jaimie said. “My husband and I were blessed with not one but two little girls, and that dream has become a reality.”
Summer, 3, and Elle, 7, are in the beginning stages of their riding journey. “Summer is as green as can be, and Elle is starting to jump with her trainer Tomi Anne Bush,” Jaimie said.
Riding at Karen and Grace Debney’s barn in Hampden, Massachusetts, Elle and Summer have been lucky to be exposed to top-quality horsemen at an early age, and have subsequently fallen in love with Grace’s former pony mounts. “The girls love Denmark. We are in the process of finding ponies for the girls and a horse for myself,” she said.
During COVID-19, when the barn was one of the safe havens where the family could go to have fun and forget about the troubles of the world, Jaimie was reminded once again that horses are good for the soul. She was so inspired by how horses and their barn family kept one aspect of life “normal” for the girls that she devoted a blog post to the subject: “Why Horses are Good for Little Girls.”
“As a fashion and lifestyle blogger, equestrian content isn’t something I usually share, but I wanted to share this part of our lives with my audience and let them know the benefits that being around horses can provide to children,” Jaimie said. “I hope their time at the barn molds and shapes them into responsible, courageous females while they also have a little bit of fun.”
After reading that first issue of Vogue, a whole new world was opened for Jaimie. “As a 5-foot-10 teenager, I was able to experience the modeling world. I traveled quite a bit to model, starting college later than some,” Jaimie said.
With the discipline learned from horses, Jaimie not only got her college degree but she also went on to get an MBA. Jaimie then began her work in the healthcare consulting field. During this period, Jaimie met her husband, began thinking about starting a family, and left the demanding world of consulting.
“The modeling industry found me once again and I began working full time. All the last-minute travel when Elle was a baby was difficult, and once Summer came along, I decided to stop full-time modeling and focus my energy elsewhere,” Jaimie said. “I still accept modeling bookings, when it makes sense, though blogging and content creation has taken precedence.”
When Summer was a baby in 2019, Jaimie was trying to figure out a way to remain connected to the fashion industry and the associated style and creativity she loves so much. That’s when she got the idea of starting a blog.
“The blog was intended as a hobby, an excuse for me to attend New York Fashion Week!” Jaimie said. “Then regional TV shows reached out asking if I was interested in sharing about style and beauty topics and the opportunities have blossomed from there, allowing me to also work with brands.”
Through her blog, Jaimie hopes to inspire women across the country, encouraging them to be the best version of themselves by making small, positive changes in their lives. To do this, Jaimie shares uplifting messages and powerful resources for women via her social media platforms.
“Inspiration is a two-way street. It inspires me to see other strong women impacting their families and communities in a positive way. It’s one of the reasons why I love working with other women on projects and collaborations,” she said.
With over 60,000 connections on her social media accounts, Jaimie’s audience is far reaching. “I enjoy my work, which is largely about connecting with people on social media. Though I may never meet some of these friends in person, I think about them and care about how they and their families are doing,” Jaimie said.
As a content creator, one of Jaimie’s biggest responsibilities is figuring out what her audience wants to see and read. Trends come and go, but a consistent way of presenting them can ensure Jaimie’s followers stick with her regardless of what’s in fashion.
“Before I post something, I ask myself, ‘Will this content be helpful to others? Is it entertaining? It is informative?’” she said. Creating content is about serving others, and I hope when people decide to follow me, they will be inspired to try something new.”
One of Jaimie’s most popular categories she posts about is “Mommy & Me” content. With two daughters of her own, it was inevitable that they would all be “twinning” at some point. Her first “Mommy & Me” blog post went viral on the first page on Google when users searched the keywords “mommy and me outfits.”
“The content was popular, so I created more of it, savoring the opportunity to work with my little girls. I treasure the images in our matching looks and will be glad to look back on them once my girls are past this stage,” Jaimie said.
Although the girls may have a time limit on how long they want to “twin” with Jaimie, she’s hoping their equestrian aspirations last a lifetime. “Sharing horses with my daughters has exceeded my dreams,” she said.
While Jaimie is savoring every moment with her girls, she’s keeping an eye on the future of her brand. “I love being able to express myself creatively through the creation of positive content. I’m excited to see how my brand morphs in the future, whether it’s partnering with additional brands, continuing to create content for larger media outlets, and more recently, the sharing of fun travel experiences for families.”
Follow Jaimie on Instagram @jaimie_tucker and on her blog at www.jaimietucker.com
Photos by Samantha Jean Photography, samanthajeanphoto.com
White jeans by Isabel Marant; sweater by Cavalleria Toscana. Ponte riding pants, Horse Intarsia Pullover sweaters, and vests by Hope & Henry. Headbands, plaid dress, Boucle shirt and matching shorts by Janie and Jack. Faux leather and fur jacket by H&M. Cristiana dress and Girls Little Kinley dresses by Lilly Pulitizer. Show jacket, show shirt, garters, breeches, bows, children’s Paddock boots with Velcro closure by Belle and Bow Equestrian (@belleandboweq) Setubal show shirt by Vestrum; Breeches by Tailored Sportsman; Belt and breeches by Ellany Equestrian (@ellany_official) Helmet by Charles Owen.