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Saturday, March 16 2019 / Published in Weekly Feature

Joanna Zeller Quentin: Hooked On Horses and Art

Joanna and her 20-year-old OTTB Baby B Free, aka Frankie. Photo by Albertex Photography

By Hope Ellis-Ashburn

When it came time for artist Joanna Zeller Quentin and her husband to come up with a name for the studio they planned to share, finding a great name proved difficult. “Moose Pants Studio was born out of desperation. Everything that we thought of that was really cool and wonderful and unique was already taken,” Joanna said. “We made a pledge that the first name we came up with that wasn’t already taken would be our studio name, no matter how peculiar it seemed.”

Blue, 12 x 12. Gouache on illustration board — the 2012 HITS Thermal cover image

So how did they come up with Moose Pants? “My mother mailed our Christmas presents, and included a matching pair of adorable flannel pajama pants for each of us with a moose print on them,” Joanna said. “Strangely enough, no one had thought of naming their business Moose Pants, so voila!”

After her husband started his own studio, Joanna elected to keep the name. “How could I not?” she teased. “My studio’s name, rather than my art, is often the first question I get asked about,” joked the 39-year-old artist who is based in Dallas, Texas. In all seriousness, the art that Joanna exhibits and sells comes from a love of color, motion, and energy.

“I love to get into a painting and see the marks — the pencil lines, the slap of the brush and the thick application of the paint, the way a hidden color comes to the surface at just the right moment. I live for that,” Joanna said. Among other activities, she’s currently working on commissions, creating original artwork for the galleries that represent her, and experimenting with new subject matter.

In addition to her colorful paintings, Joanna is also known for her highly detailed and dramatic scratchboards. Created using only an Xacto knife, scratchboard involves hours of detailed work scratching away the black surface of the board to display the white clay layer underneath. While it may seem a strange fit next to the exuberant color, Joanna enjoys the soothing meticulous zen work of scratchboard and says that switching back and forth between the two mediums creates a happy artistic balance.

Cannonball, 18 x 18. Oil and mixed media on board

Early Background

Joanna grew up outside of Chicago, Illnois, in Naperville. Both of her parents are educators. “No one in my family had anything to do with horses,” she said. “But I loved to draw and write from a very early age, and I was absolutely obsessed with horses from the beginning. I was drawing horses and birds from the start,” she said. “My parents used to read to me at night before bed, and I remember how fascinating and magical the book illustrations were that accompanied the stories. I’d been a big fan of Disney and Warner Brothers cartoons, and when I saw Aladdin, I was hooked.”

Joanna’s early interest in drawing horses led her to reading about and eventually riding them. “I was and still am, a voracious reader,” she said. “My mother agreed to let me take riding lessons in the third grade if I could get an A in math class for the semester. To this day, I think that’s the only A in math I’ve ever received. But she was as good as her word, and I started riding equitation and hunters and later jumpers at a barn in Naperville.”

Quicksilver, 14×18, scratchboard

With the goal of becoming a Disney animator, Joanna selected Ringling College of Art and Design because of their strong background in this area. However, while there, she made the decision to change her focus to illustration and equestrian commission work and graduated with a BFA in illustration.

“When I went to college, I continued riding, usually working with owners who didn’t have time to ride their horses or trainers who were willing to trade ride time for barn help,” Joanna said. Finally, she bought her first horse at the age of 33. Joanna is now a working artist, printmaker, a five-time-per-week rider, an art printing/media consultant and a violinist. She and her husband own four dogs, two cats, a parrot and an off-the-track Thoroughbred jumper named Frankie.

“I am seduced by the energy, power, grace, vitality and gentleness that horses possess,” Joanna said. “We ask them to do so many things, and they give us everything they have. This huge, heavy animal goes airborne because we ask them. They race like the wind because we ask them. They dance because we ask them. It’s a partnership that’s completely unique and very special, and that’s what I find so amazing.”

Lightrider, 16 x 20, oil and mixed media on board, an homage to one of Joanna’s childhood show jumping heroes — Margie Engle and Daydream.

Influential Artists and Goals

Joanna said she has been influenced by artists who have come before. “I think Rembrandt is perhaps the greatest artist of all time,” she said. She’s also grateful to artists working today who have guided, encouraged and reassured her on her journey such as Lyn St. Clair, Lesley Humphrey, Mary Gilkerson, Kim Santini, Julie Chapman and author Anne Rice.

Joanna is driven to succeed and her five-year goal can be summed up in one word: growth. She wants to grow in the number of exhibits and sales that she makes at major shows, grow in the number of contemporary art galleries across the country that exhibit her original artwork, and grow in the number of commissions she fulfills each year.

Hot Shot, 36 x 36, commissioned portrait, oil on canvas

In the future, Joanna would like to refine and expand her art. “I want to create paintings that are bursting with life and vitality and rich, exuberant color, and yet are real enough to show the important things like anatomy, personality, etc.” she said. “Ultimately, I want to create artwork that speaks to the experience of people who love or ride or are drawn to horses.”

for more information, visit www.moosepantsstudio.com.

Photos by Joanna Zeller Quentin, unless noted otherwise

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Tagged under: art artist, hope ellis-ashburn, Joanna Zeller Quentin, moos pants studio

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Joe Norick stays busy with not one but two full-time jobs with companies that span the nation. The first is as a senior vice president for equine, farm and ranch clients with Alliant in West Palm Beach; the second, which he took on in October of 2022, is as the chief customer officer for HITS Shows. But Joe doesn’t care about titles. “I more consider myself the architect of what we’re creating here in the new HITS,” he said.

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Growing up, Zayna Rizvi put fashion ahead of funct Growing up, Zayna Rizvi put fashion ahead of function when it came to her riding attire. “I would only ride my first pony, Buttons, in a princess outfit. I refused to wear regular riding clothes and only wanted to ride in my tutu,” she said.

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