For Immediate Release
Jennifer Wood for Equestrian Life
Portola Valley, CA – June 3, 2010 – Equestrian Life is pleased to announce that they are expanding their operations to include television programming through an association with HRTV. Their specialized equestrian television programming, which will also be available atwww.equestrianlife.com, will now be a part of HRTV’s non-racing television content offering.
Equestrian Life President and Co-Founder Deana Bergquist stated, “Equestrian Life has produced short format how-to videos for our Web site for some time. We are now evolving our content production efforts to create entertaining television shows that are targeted to both equestrian enthusiasts and a more general lifestyle audience. We believe these captivating stories from across the equestrian world will appeal broadly to viewers who love great stories of passion, triumph, and the human spirit.”
Equestrian Life’s new television shows range from a travel show called ‘Horsing Around the World’ to biographies, event coverage, expert instruction and a lifestyle show called ‘For the Love of Horses’ which gets behind the scenes to explore peoples’ diverse passions for horses and how they’ve incorporated this passion into their lives. The first episode features Ralph Lauren model and Captain of the Blackwatch polo team, Nacho Figueras.
Bergquist also commented, “We are extremely excited about our evolution in equestrian programming. It will show not only equestrians, but the general public, the scope and greatness of horse sports and equestrian living.”
Equestrian Life will provide its online membership and visitors to its site at EquestrianLife.com with free access to all its programming. Starting on June 7th, 2010, HRTV will premier the Equestrian Life original programming on its TV channel on Mondays at 8:00 pm/Eastern and Pacific.
“We are thrilled to be working in association with HRTV to bring top-notch equestrian programming to the market. We think horse fans around the world are looking for high-quality television shows that speak to their passion for horses, and we look forward to delivering that to them,” stated John McGraw, Equestrian Life CEO and Co-Founder.
The offerings from Equestrian Life, debuting on Monday, June 7th with new shows continuing to debut on successive Mondays, will comprise a wide-range of exclusives including ‘The Mane Event’ series, which encompasses competition action such as the Cactus Reining Classic and the Devon Horse Show; ‘The Masters Series’ instruction from some of the industry’s greatest teachers, and ‘A Rider’s Story,’ featuring a number of riding greats such as Steffen Peters, Andrea Fappani, McLain Ward, Debbie McDonald, Gina Miles, and Laura Kraut.
For a full schedule of all airings and local channels where HRTV is available, please see:www.equestrianlife.com/tvschedule.
To watch a trailer about Equestrian Life’s partnership with HRTV please go to:www.equestrianlife.com/videos.
About Equestrian Life
Equestrian Life (www.equestrianlife.com) is a dynamic media company dedicated to the equestrian community and horse lovers across all breeds and disciplines. Equestrian Life’s website,www.equestrianlife.com, is a leading social media website for equestrians with cutting edge social media features. Awarded in 2008 as the Best New Equestrian Web Site, EquestrianLife.com is focused on providing its community with all the information and tools they need to learn and connect with other horse lovers who share the same passion. Equestrian Life is also the official television partner of HRTV for its non-racing programming, providing national exposure to key equestrian events and a wide range of other entertainment programming about horses and horse enthusiasts. Equestrian Life is the Official Social Media Partner of the U.S. Dressage Federation, the U.S. Hunter Jumper Association, the U.S. Pony Club, the Kentucky Horse Council, and the 2010 USHJA International Hunter Derby Finals and is an official YouTube Channel Partner.
About HRTV
HRTV (www.hrtv.com) is a 24-hour, television-based multimedia network dedicated to the “Sport of Kings,” horseracing, featuring live racing action from many of the sport’s greatest racetracks including exclusive action from Churchill Downs, home of the Kentucky Derby, Pimlico, home of the Preakness Stakes, and the legendary Santa Anita Park. Passionate horse fans are also entertained and informed by HRTV’s award-winning documentaries, original programming, in-depth analysis and now a broad array of equestrian competitions and targeted lifestyle programming. The live stream of HRTV is available on a subscription basis at www.hrtvlive.com to high speed internet users worldwide. The HRTV television network is presently available via cable, telco video and satellite in approximately 19 million U.S. homes.
