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Saturday, October 01 2022 / Published in Weekly Feature

Fairfax & Favor: Worn by Equestrians and Celebrities 

Marcus Fairfax Fountaine 

Norfolk, UK 

Co-founder of Fairfax & Favor 

How did you become part of the horse world?

I have had horses at home my whole life. My mother started off my love, as she has been riding her whole life. I have been riding since I was 10 and loved going to Pony Club Camp. The Fairfax & Favor head office is based in a 19th century stable. Due to the location of the head office and my upbringing, it was only natural that the countryside was going to inspire pieces. We identified that there is not a great choice of flattering outdoor/country shoes available, other than wellies or loafers, the latter which wouldn’t last long with wear and tear, so we solved the problem and created the Fairfax & Favor collection.

When did you start your company and what gave you the idea?

My childhood best friend, Felix Favor Parker, and I decided at the age of 15 that we would go into business together, and it was then that, using our middle names, the Fairfax & Favor brand was born. 

Our first venture was to launch a bouncy castle company. Needless to say, this didn’t turn out to be as lucrative as we had hoped, so we decided to better our business acumen and went on to further our study. I went to Manchester University and Felix to the Royal Agricultural University at Cirencester.

Upon graduation, we were reunited and together worked as wholesale sales managers for Abarka Ltd, which allowed us to cut our teeth in the footwear industry. It wasn’t long before we decided to go it alone, and in 2013 felt the time was right to give the Fairfax & Favor brand another chance, this time leaving behind bouncy castles for a line of hand-crafted leather boots.

With our final wage packet, we booked two flights to Spain to visit a footwear factory where I begged the proprietor to make 400 pairs of beautifully hand-made boots. With the stock due to arrive in six weeks, Felix booked our first show, the local Holkham Country Fair. The event was a success, which saw us sell enough to pay for the next show, which in turn paid for the next and so on. 

Nine years later, Fairfax & Favor is now a sought-after British lifestyle brand with a multi-million-pound turnover—quite an achievement for us—we have only just turned 30! 

What part does your company play in the horse world?

Fairfax & Favor has become a leading equestrian-inspired footwear label in Britain. Our timeless designs are adored and worn by members of the British Royal Family, celebrities and the very best of Team Great Britain’s riders. We are also proudly the footwear partner of British Eventing.

Our famous Regina style boot is a signature within the collection and has been worn by everyone from six-time Olympic gold medallist Charlotte Dujardin, the Queen’s granddaughter Zara Phillips, and Burghley and Badminton winner Pippa Funnell. This country boot has been the brand’s hero product since it first launched over seven years ago, and has been adapted to suit different needs and purpose of use in recent collections. The quintessentially British design was adapted from the Spanish riding bota and has fast become an instantly recognizable Fairfax & Favor product. Available in different heel heights, calf widths, colors and materials—leather or suede—the boot can be personalized with interchangeable tassels in a range of over 30 colors. 

We also attend all major UK horse shows including Burghley, Badminton and Horse Of The Year, and are the headline sponsor to the Fairfax & Favor Rockingham International Horse Trials, which is a huge success for us! This year we made our first-ever U.S. appearance at the Kentucky Land Rover Three-Day Event—watch out for our boots in a trot-up near you!

For more information, visit www.fairfaxandfavor.com

Photos by Melissa Fuller, msfullerphotography.com

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What you can read next

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Get your entries in for the TerraNova Dressage II Get your entries in for the TerraNova Dressage II CDI W & USEF National Level 5 dressage competition, hosted October 19-22, 2023 at TerraNova Equestrian Center in beautiful Myakka City, Florida. Conveniently located near Lakewood Ranch and Sarasota, TerraNova Equestrian Center is Florida’s premier equestrian destination.

Discover TerraNova’s peaceful showgrounds and luxury facilities for a world-class competition experience. TerraNova Dressage II is managed by Thomas Baur and Monica Fitzgerald and has quickly become a favorite venue amongst dressage competitors. 
National Judges:
Cindi Wylie
Anne Cizadlo

CDI Judges:
William Warren (4* / USA)
Elke Ebert (5* / GER)
Agniezka Majewska (4* / POL)
Debbie Rodrigurz (3* / USA)
Christof Umbach (5* / LUX)

View full prize list: https://www.terranovaequestrian.com/terranova-dressage-ii-cdi4 Enter CDI: https://equestrian-hub.com/public/show/165165 Enter USEF: https://equestrian-hub.com/public/show/184795 Closing date: October 12th – enter now!

#showterranova
HELLO OCTOBER!!! Kicking off the month with Intern HELLO OCTOBER!!! Kicking off the month with International-level dressage rider Amelia Newcomb. Who is committed to making dressage accessible to anyone who wants to learn and improve in the sport. With a mantra of “Dressage for All,” Amelia, her husband, Germán Schneider, and the rest of her team at Amelia Newcomb Dressage believe that anyone and everyone can learn to love their ride. 
With over 100,000 YouTube subscribers around the globe, Amelia is able to share her joy and 
enthusiasm for the sport with more equestrians than she ever dreamed of through her online training 
platform. Amelia’s curriculum breaks riding down into a simple, proven system that anyone can follow 
and get results, regardless of age, discipline or location.“My goal is to make good dressage training accessible to everyone who is interested in learning. One way I do that is by producing quality videos to educate and encourage dressage students along their dressage journey,” Amelia said. “The transformations that my students get are insane and my business is changing the entire sport of dressage and the way people learn to ride.”
While Amelia is a talented USDF Gold, Silver and Bronze medalist today, she knows the struggles 
associated with trying to make your way in the sport without abundant educational resources. “I grew up in Colorado, where there weren’t that many dressage resources available. I was so hungry for knowledge, I would go to big shows just to watch the big-named trainers work,” Amelia said. “That’s why, when given the opportunity to share what I’ve learned along the way, I decided to go for it and start my YouTube channel.” 
➡️Catch the full story at the link in our bio!! 
⬇️For more information, visit amelianewcombdressage.com and on Instagram 
amelicanewcombdressage

📸Photos by Lindsey Long, lindseylong.com
#Sidelines #sidelines2023 #sidelinesmagazine #magazine #forhorsepeople #abouthorsepeople
The WPCSA American National Welsh Pony and Cob Sho The WPCSA American National Welsh Pony and Cob Show is happening now! Don’t miss another second by streaming it live! 🐴

📹👀HOW TO VIEW THE LIVE STREAM
The WPCSA will again be streaming footage live from the ring at the American National Show next week. You will need two free passes to get to the feed this year.

1️⃣�The first is a USEF fan membership which you can get through this site:
Join or Renew | US Equestrian (usef.org)

2️⃣ Once you become a fan member, you will need to log in to the USEF Network on ClipMyHorse. A video demonstrating how to do this can be found here:
Existing USEF Fan - Watch the USEF Network - YouTube 

📸Pictured- Grand Champion Section B under UK judge. 
Owner-Barbara Chappell
Handler-Paul Maye /Maye Show Ponies Fairfield, VA
A note from our editor. It's here!! The October is A note from our editor.
It's here!! The October issue of Sidelines Magazine! So happy to have the fabulous Amelia Newcomb  on our cover. Amelia is a dressage rider with over 100,000 students! You read that right! Amelia has a very popular YouTube Channel where riders from around the word can learn and improve on their dressage - and it's not just dressage riders who are benefitting from Amelia Newcombe Dressage on Your Tube but riders of all disciplines - don't miss her story! Thanks to Sidelines photographer Lindsey Long for the beautiful photos. This issue has so many great stories! Catch up with eventer Zachary Brandt Equestrian (make sure to see how much he loves his dogs), and meet show jumper Katherine Anne Brewer and her horse Super Bunny, artist Samantha Dawn, equestrian Megan Smith who teaches Pilates 4 Equestrians; and Ela Ladwig a dressage rider and trainer who's multi talented because she's also a talented artist also. We have an amazing story on hunter-jumper rider Lisa Mooney who has a story you don't want to miss!! We also have a story on Tyler Held who's passion for eventing has taken her on quite the journey, and we catch up with Jimmy Toon in our Unbridled column. This issue also features our Save The Date section where you can check out show dates for this year and next from horse shows around the country! So get out your calendar!! And don't miss our great columnists, hunter-jumper with Rob R.L. Jacobs, eventing with Liz Halliday Eventing and sports psychology with Margie Sugarman. And check out the photos of riders at the 2023 The Hampton Classic Horse Show also! It's another great issue! Make sure to subscribe to Sidelines also - one year for $14.95 and the magazine is delivered right to your house or barn!! 
Enjoy the October issue: https://sidelinesmagazine.com/app/#/reader/50029/1767167

Link in Bio!!!
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